News
Starbucks & iTunes launch free music promotion
Starbucks and iTunes have announced the new Pick of the Week program, in which a new complimentary song or music video will be offered every week as a free download for Starbucks customers. Every Tuesday, more than 7,000 company-operated Starbucks locations in the US will stock a new Pick of the Week download card redeemable on the iTunes Store for a free song or music video, from artists such as Carly Simon, Duffy, Counting Crows, Adele, Sia, Hilary McRae, and more. The first Pick of the Week, available starting today at participating locations, is the new song “Washington Square” by the Counting Crows. Customers will have 60 days from the date the cards are available to redeem them through the iTunes Store.
“With Pick of the Week, Starbucks will leverage its trusted curatorial voice in music and entertainment through its partnership with iTunes to provide our customers with a world-class digital discovery experience,” said Ken Lombard, president Starbucks Entertainment. “Pick of the Week provides an incredible way for Starbucks customers to discover great new music and videos for free on the iTunes Store,” said Eddy Cue, Apple’s vice president of iTunes. “With the world’s largest online catalog of music and video there is truly something for everyone.”
The Pick of the Week program follows a similar Starbucks/iTunes promotion from last October, Song of the Day, which offered customers the opportunity to pick up a new complementary download each day for a month. According to the companies, the promotion resulted in more than six million songs being downloaded.
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1
Nice! Too bad I don’t drink coffee.
Posted by Galley in Greenville, SC on April 15, 2008 at 5:45 AM (PST)
2
I thought they were already doing this. I went into a Starbucks a while ago and they were offering the iTunes song of the week via a code, something tells me it is the same deal just renamed Starbucks song of the week, so they both goto the same track, am I right? Or is the iTunes song of the week (when you load the iTunes store) and the Starbucks song of the week different songs?
Posted by Nick on April 15, 2008 at 11:18 AM (PST)
3
Nice! Too bad I don’t listen to those crap artists.
Posted by Salley in Brownville, NC on April 15, 2008 at 9:40 PM (PST)
4
I actually still listen to a handful of the songs I got from the original promotion (Song of the Week). Free Herbie Hancock is always a plus to me.
Nick, this is different - the song of the week was a different song each day and this is a different song each week.
Posted by Ben O. on April 16, 2008 at 7:34 AM (PST)