Startup uses iBeacon to allow Newsstand publication access | iLounge News

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Startup uses iBeacon to allow Newsstand publication access

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By Phil Dzikiy

News Editor, iLounge
Published: Wednesday, December 4, 2013
News Categories: iPad, iPhone, Apps + Games, iPod

Exact Editions, a British digital publishing startup, is using Apple’s iBeacon technology to allow readers to access its titles for free in certain locations. A report suggests the tech could be used within a coffee shop or waiting room, as the publisher could sell multi-magazine subscriptions to businesses and locations. Macy’s also disclosed that it will be using iBeacon to trigger offers in different parts of its stores as part of a pilot program, and a number of Major League Baseball teams have expressed interest in using the technology within their stadiums. [via TechCrunch]

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