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Steve Jobs pens update on Apple’s environmental policy
Apple CEO Steve Jobs has written an extensive update which outlines Apple’s plans for current and future environmental efforts, entitled “A Greener Apple.” In the update, Jobs discusses topics such as the removal of toxic chemicals from Apple’s product lines, as well as plans for more aggressive recycling of old products. While discussing the removal of the chemicals Arsenic and Mercury, he also sheds some light on the company’s plans for future displays. “We plan to introduce our first Macs with LED backlight technology in 2007,” Jobs wrote.
Jobs also announced plans to expand its iPod recycling program. “All of Apple’s U.S. retail stores, which now number more than 150, take back unwanted iPods for environmentally friendly disposal free of charge,” Jobs said. “As an incentive, we even offer customers a 10% discount on a new iPod when they bring their old iPod to our stores for proper disposal. This summer we’re expanding it to Apple retail stores worldwide, and we’re also extending it to include free shipping from anywhere in the U.S. No product purchases are required for any of our free take back programs. In a few months, we think we’ll have ‘best of breed’ iPod recycling programs in the U.S., and we plan to continue to expand our free iPod recycling programs globally in the future.”
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1
Greenpeace:
“NOT GOOD ENOUGH! NOT GOOD ENOUGH!!!”
you watch.
Posted by Toxic Boy on May 2, 2007 at 10:32 AM (PDT)
2
Toxic Boy, you are so right. LOL
Nothing is ever enough for the enviornmentalists. Our pending “doom” is inevitable, so I guess the only way to solve all this is to live like the Amish.
Posted by illegalattempt on May 2, 2007 at 10:49 AM (PDT)
3
Good read.
Posted by Bad Beaver on May 2, 2007 at 10:49 AM (PDT)
4
illegalattempt, you may wish to read up on the issue of the Amish in that regard. Certain of their farming methods are not exactly state of the art when it comes to “greenness”. Yet they get away with it, and why is that? Because they have good PR and good lawyers. You also may want to read some Callenbach for an interesting take upon how to live high-tech eco in the 20th/21st century.
Posted by Bad Beaver on May 2, 2007 at 10:56 AM (PDT)
5
That was just to prevent MS from saying the opposite about the iPhone =D
Posted by Mawr on May 2, 2007 at 12:04 PM (PDT)
6
To make greenpeace happy, you’ve got to make Macs out of grass and leaves. They’re a renewable source. They grow year round right?
Posted by Bonk on May 2, 2007 at 2:09 PM (PDT)
7
Yes, Greenpeace is the issue: clearly. Not gizmo driven fanboys with Steve Jobs blow-up dolls that need to be replaced every six months. Why, if only GP could go away and we could start to make coal powered G5’s my world would be a better place. I can dream for now at least.
Anyhow, the discount for a busted iPod is solid step fwd and good dealio.
Posted by superape on May 2, 2007 at 5:32 PM (PDT)
8
wwweeeee!
i jumped on the environmentalist’s bandwagon!
ugh.
Posted by hydra-calm on May 3, 2007 at 9:33 AM (PDT)