Steve Jobs talks iPod, iTunes and the recent HP deal | iLounge News

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Steve Jobs talks iPod, iTunes and the recent HP deal

Q: Hewlett-Packard (HPQ ) just announced that it would resell the iPod and load iTunes on its home PCs starting this summer. That’s a major change of course for Apple. Why? Have you approached other PC makers about doing similar deals?

A: HP looked at the choices they had, and they thought what we were doing was the best in the industry, and they expressed an interest in working with us. The more we discussed it, the better it sounded. Look, we don’t make our own printers. We use HP’s printers. They’re better at making printers than we are. HP decided that we’re better at making portable music players and online music stores, and there is no shame in any of that. I think it’s pretty smart.

Q: The iPod is Apple’s first non-Mac hit in years. What’s the significance of that to you?

A: It’s very exciting to be able to apply Apple’s innovation, engineering excellence, and marketing skill in a market where we don’t have that 5% market-share ceiling to see what we can do. And it feels good.”

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Comments

1

No Steve! Don’t take away the iPod’s integrity by recoloring and rebranding it! NOOOO!!!

Posted by Sam on January 25, 2004 at 11:30 AM (PDT)

2

Gimme a break, Sam… this is great for Apple.

BTW… I can’t imagine Steve listening to Hip-Hop, can you?

Posted by azdude_15gb on January 25, 2004 at 11:37 AM (PDT)

3

Steve has such an ego.

Posted by Schiano on January 25, 2004 at 11:49 AM (PDT)

4

If I was worth 2.5 billion and was the CEO of two companies considered leaders in innovation I would have a big ego as well.

Mike

Posted by Mike on January 25, 2004 at 12:14 PM (PDT)

5

You have to have an ego. You have to be 100% sure your right, the best and know where you are going. Steve is a good leader because of his ego.

Posted by Paul Rusheleau on January 25, 2004 at 12:43 PM (PDT)

6

Ego… I think of it as determinded.

Posted by Kluit on January 25, 2004 at 2:28 PM (PDT)

7

HP doesn’t have anything to gain by rebranding it, am I wrong? Whey can’t they just sell it as the Apple iPod? I don’t think anyone will care.

Posted by azdude on January 25, 2004 at 5:16 PM (PDT)

8

Doh! I don’t know why I put your name, azdude, that above message was by me x_x!

Posted by Sam on January 25, 2004 at 5:30 PM (PDT)

9

It IS the Apple iPod, no matter what color it is or what name is on it, and people will know it.  The people that buy the HPod are going to be people who trust HP’s name more than Apple because they already have an HP computer at home.  Or people who are so anti-Apple that they couldn’t justify owning an Apple product.  An HPod will let them own an iPod, without having to admit it’s an Apple (although deep down they’ll know). 

HP and Apple have everything to gain from this partnership.  People who have never used an Apple product will be impressed with the HPod, and go check out the rest of the Apple line at an Apple Store.  HP will reap the benefits of selling the world’s hottest digital music player, and Apple will also see profit from each one they sell, too.

So no matter how you look at it, HP and Apple both win.

Posted by turbora on January 25, 2004 at 5:33 PM (PDT)

10

Steve Jobs’ well-deserved sobriquet at Apple (and later at NeXT) was “reality distortion field.” Many times I had seen him baldly tell a lie to suppliers, reporters, employees, investors, and to me; Stross’s book provides many examples of this. When caught, Jobs’s tactic was to apologize profusely and appear contrite; then he’d do it again. His charm and apparent sincerity took in nearly everybody he dealt with, even after they’d been burnt a few times. For those who didn’t know him he seemed utterly credible.


Jef “I invented the Macintosh and Steve Jobs stole it from me” Raskin

Posted by jef raskin on January 25, 2004 at 5:37 PM (PDT)

11

Point taken. Let’s see how well the HPod does.

Posted by Sam on January 25, 2004 at 5:38 PM (PDT)

12

hmm. are you the real jef raskin? although i don’t like steve jobs for the same reason you outlined, but did he really steal your macintosh?

Posted by kades on January 25, 2004 at 6:33 PM (PDT)

13

Hey jef, get over it loser.

Posted by george dubya bush on January 25, 2004 at 7:36 PM (PDT)

14

“There are a number of reasons the historical accuracy has been so bad, and they range from the subtle to the banal. Some writers take a cavalier attitude toward history while others indulge in the crass opportunism that explicitly eschews facts if they would either take an effort to check out or interfere with the attractiveness of the story line in terms of possible movie or TV rights.”

Who wrote this, a Harvard professor? I’ve had to look up like 4 words so far. Sheesh.

Posted by Sam on January 25, 2004 at 8:15 PM (PDT)

15

Hey Sam, is your real name Algernon? Sometimes when you want to play with grown ups you need to learn big words that don’t fit into the crawl banner at the bottom of Fox News.

Posted by Call Me Sam on January 25, 2004 at 8:52 PM (PDT)

16

Why you gotta take a cheap shot at Fox News….  Fox news > all other news channels

Posted by foxnewsLOVER on January 25, 2004 at 10:14 PM (PDT)

17

I’m still confused how this whole HP iPod deal works out…

So why would people want the HP version when they could just have the Apple?  Is it supposed to be part of some package deal, where HP offers a media center desktop that comes with an HPod? 

Posted by Ryan on January 25, 2004 at 10:41 PM (PDT)

18

Whoever you are, you’ve got to admit, this buy’s vocabulary is pretty advanced. I’m a National Merit Nominee, and I can’t just read through this. By the way, I don’t get your reference either.

Posted by Sam on January 26, 2004 at 2:40 AM (PDT)

19

//“So why would people want the HP version when they could just have the Apple?”//

Hypothetical Scenario #1:

Little Billy wants an iPod.  Billy’s dad Bob wants to get him an iPod for his birthday, but Bob has no experience with Apple products, and he’s heard bad things about the iPod’s battery in the media.  Bob already owns an HP PC that he likes, and like’s HP’s customer service.  He is comfortable with HP’s quality, and decides that if HP trusts Apple’s quality enough to rebrand and sell the iPod, then it must be good.  Bob would be one type of customer who would buy an HPod over an Apple-branded iPod.


Hypothetical Scenario #2:

As part of HP’s deal with Apple, HP is able to sell the HPod at a lower price, but without as many standard features.  For example, a 20gb HPod might cost $350 (versus $400 for a 20gb Apple-branded iPod), but the HPod does not include the dock, the remote control, or the wall charger.  Instead, all are available as accessories to the HPod.  People who want an iPod, but don’t plan to use the headphones, don’t see the need for the dock, and only plan to charge the HPod from the computer, leaving these accessories out would allow them to buy only what they wanted at a lower price.


Hypothetical Scenario #3:

PC fanboy Steve is vehemently anti-Apple, and is the kind of person who spends a lot of time visiting pro-Apple sites only to badmouth Apple products.  However, deep down inside, Steve lusts after the iPod, but because of his extreme hate for Apple and Mac users, he can’t bring himself to buy one.  Steve would be another person who would buy an HPod, because while it is, in fact, an Apple product, he purchased it from HP, and the logo on the back says HP.  So Steve gets his iPod, and can go on hating Macs.  (Now, if only he could get over that Apple that appears each time his HPod starts up…)

Posted by turbora on January 26, 2004 at 11:12 AM (PDT)

20

apple is just taking a new course that a lot of companies have been taking.  co-opetition.  sometimes you can cooperate with your competitors and in doing so the both of you do better as a result.  this is a great deal for both apple and hp. youll be seeing a lot more like this soon as well.

Posted by wes on January 26, 2004 at 9:47 PM (PDT)

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