Steve Jobs: “We’d love to have a $100 iPod!” | iLounge News

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Steve Jobs: “We’d love to have a $100 iPod!”

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By Dennis Lloyd

Publisher, iLounge
Published: Saturday, October 18, 2003
News Categories: Apple

“Apple’s charismatic CEO sat down with NEWSWEEK’s Steven Levy—after introducing the Windows version of iTunes and the upgraded iTunes Music Store last week—to discuss the world of digital music. [...]

Still, $300 to $500 is an obstacle to a lot of people.
No, of course I don’t think it’s too costly. Fifty million homes have DVD players that cost that kind of money. For music lovers, I don’t think it’s a hurdle at all. There are sneakers that cost more than an iPod.
       
Some think you wouldn’t want to sell a $100 iPod because the profit margin would be so low.
What are you talking about? We’d love to have a $100 iPod! We just don’t know how to do it right now. We’re constantly trying to make cheaper iPods. We’re working on the next step.”

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1

unless your talking about some 1984 nike air jordans its kind of hard to find some 500 dollar pair of shoes. the reason apple keeps the ipods price artificially high is because its there best seller. ipod is keeping them competitive. then again im kind of glad that its priced so high because if not everyone and there momma would have one. then i wouldnt look so damn cool now would i. well that and my 500 dollar pair of shoes that cost 40 bucks of child labor to make. 

Posted by Jaguares in Bay Area, Ca on October 18, 2003 at 10:17 PM (PDT)

2

This is just crap, if Apple really cared about lowering prices they could. They are a clever hardware company. They are giving us less for more, because they keep their profit margins high. Look at what other companies are now offering with media players fopr around the same price or less than iPods: more GBs, radio reception and broadcast, audio and video recording, bluetooth. If these crappy companies can do it then so could Apple. Bottom line is they will keep holding the iPod back making it crappier as long as we buy it. They remind me of AOL—stuck too long in a single groove until the market leaves them behind.

Posted by wtf on October 18, 2003 at 10:24 PM (PDT)

3

Most DVD players don’t cost $300-500 anymore either.

Posted by Albert on October 18, 2003 at 10:41 PM (PDT)

4

so what units with 1.8” hard drives are significantly cheaper? the irivers and philips are more costly, and the zen uses a bigger HD. and they all have an inferior interface

Posted by orange on October 19, 2003 at 12:05 AM (PDT)

5

iPod is expensive because the price gives it class

Posted by ti on October 19, 2003 at 12:45 AM (PDT)

6

I would have been laughing out loud hysterically if I wasn’t so busy being slightly appalled by the set of bouncers on Steve Jobs in that article. Did I miss something? DVD players cost $300-500.? Hell,not even most of the more esoteric or high end DVD players cost that much. Price doesn’t necessarily mean quality.Please. Give me a serious f-in’ break.

Posted by Christianicononev.2 on October 19, 2003 at 1:09 AM (PDT)

7

Jaguares, that’s harsh man. You think way too much of your self.

I don’t carry my ipod for looks, i care it for the music. Frankly, i would love to see more people “enjoy” music.

Posted by Bob on October 19, 2003 at 4:29 AM (PDT)

8

I’m all for a $100 ipod but I’m thinking a lite version would need to be idiot proof too, so there’s gonna be a lot of developmental costs associated with it.  I mean what good is it if it sells like hotcakes but everybody complains about it?  The difference between the techie crowd and just some casual user is as much a factor as cost.

So there might be some truth to what he’s saying, but a $500 pair of sneakers? bahahahaha, if so he was totally ripped off!

Posted by hamp on October 19, 2003 at 4:34 AM (PDT)

9

And I think Jag was being humourously sarcastic.

Posted by hamp on October 19, 2003 at 4:37 AM (PDT)

10

“unless your talking about some 1984 nike air jordans its kind of hard to find some 500 dollar pair of shoes.”~jaguares


ever been to a high end sneaker store, the kind rap stars go to. there one down the street where they have custom made alligator air force ones for 300+. insane-o

Posted by danieltiger on October 19, 2003 at 4:56 AM (PDT)

11

Apple will not lower the price of iPods since the prices of the iPod’s competition is not that far away from its own pricing. Unless Apple is looking to expand it’s market share aggressively, I do not think iPod prices will come down in the short term.

And as we all know, Apple is not going to place market share as top priority - if they did, everything from them would be available at a lower price.

Posted by pyu on October 19, 2003 at 7:48 AM (PDT)

12

has no-one heard of supply and demand? and dvd’s WERE that much, but competition and improvements in technology have driven the prices down, exactly what will happen to ipod. think about it, already this year you can now buy a 40gb for the same price as a 30gb not so long ago, therefore a reduction in the £ per gb….

Posted by bobs yer uncle on October 19, 2003 at 8:19 AM (PDT)

13

bobs, everything you said is true, but Mr Jobs is speaking about prices in the present tense, thus causing all the uproar.

Posted by Albert on October 19, 2003 at 8:40 AM (PDT)

14

I think the people who pointout that DVDs inevitably sank to sub $100 prices have apoint. I noticed this $100 10GB mp3 player (that sold out within minutes):

http://216.239.41.104/search?q=cache:zUTRQAValrQJ:www.tigerdirect.com/applications/searchtools/item-Details.asp?sku=C332-1000+Classic+10GB+Hard+Drive+MP3+&hl=en&lr=lang_en&ie=UTF-8

This is the shape of things to come. There are solid state players with 1GB coming, new players using those postage-sized 1-5GB 1” drives, and so on. Meanwhile people have stopped trying to build them as cheaply as possible (ala Archos) and are pricing around the same as an iPod with more features. And I note an increasing amount of players have plugins for iTunes so they have that interface as well. Apple needs to begin again to seriously innovate with the iPod to keep its market position and not rely on cosmetic alterations, reduced battery, and marketing binges.

Posted by nok on October 19, 2003 at 8:54 AM (PDT)

15

Comparison review of iPod, Zen, iHP
http://gear.ign.com/articles/452/452815p1.html?fromint=1

“The iPod is a funny device. Apple has done an excellent job marketing it, and it is wildly popular, but in a lot of ways it is not such a great player. It does, however, look hella cool, which is enough for many people. The iPod excels in portability and ease of use. All versions are small and light. Of these three players the iPod is the easiest to carry around with you. The menu system is simple and the touch-sensitive scroll wheel makes navigation a snap.

The drawbacks are battery life and sound. It plainly doesn’t sound as good as the Zen NX or iRiver. The battery life gets shorter and shorter with each generation of iPod. Apple’s claim is eight hours, depending on use.

I recommend the iPod to users working with a good size budget and not looking for a long list of features. If you want something that will simply play your songs, and don’t want to hassle through a complex menu system, then the iPod is for you. I also recommend it to anyone looking to pick up techie girls or boys.”

Posted by reviews on October 19, 2003 at 9:00 AM (PDT)

16

http://gear.ign.com/articles/452/452815p1.html?fromint=1

“Compared to the iPod or iRiver the Zen NX is a beast. It is a good deal larger and heavier, which makes it harder to tote around. Creative includes a carrying case, but that just makes it bigger.

Two things make the Zen NX a great player. Firstly, the sound quality is second to none. It is loud and clear as a bell. Invest in a decent set of headphones and you’ll be happy as a clam. Secondly, it offers stunning value. The larger capacity model is the same price as the entry iPod and much cheaper than the iRiver.

Creative also packed the Zen with features. It is not as robust as the iRiver, but it is equipped with plenty of sound and playback options.

I recommend the Zen to anyone looking for a good deal. I also recommend it to those of you who place the highest priority on sound quality. It’s not as slick as the iPod or as well-endowed as the iRiver, but I think the sound and cost make it a very practical solution.”

Posted by reviews on October 19, 2003 at 9:01 AM (PDT)

17

http://gear.ign.com/articles/452/452815p1.html?fromint=1

“The iRiver iHP-100, which is the company’s first stab at the hard drive market, sits between the iPod and Zen NX in many ways. The sound quality is not quite on par with Creative’s, but is better than Apple’s. It is slightly larger than the iPod, but a good bit smaller than the Zen NX. However, in terms of straight features and abilities it beats the hell out of both.

No player is more versatile than the iHP-100. From the digital optical in and out to the insane menu system, there is nothing you could ask of a portable that isn’t in the iHP-100. This is something iRiver is famous for, and the company didn’t hold back with the iHP-100.

Another big draw is that the iHP-100 shows up as a generic hard drive. You don’t need any software or drivers; you simply drag and drop.

Unfortunately, the very things that make this such an impressive device also make it the most expensive in the shootout. Make no mistake: This is the Starship Enterprise of hard drive portables. However, you pay out the a** for it.

The iHP-100 is my daily player. And if you aren’t on a budget, then I recommend it without reservation. However, the price will turn many people off.”

Posted by reviews on October 19, 2003 at 9:01 AM (PDT)

18

Shoes that cost more than an Ipod?... Boy, his kids must really have him brainwashed (and must have figured out how to really loosen dad’s pocketbook).

Most kids in the suburbs don’t have enough money to spend $400-$500+ on any one item, unless they have jobs and have been saving up for six months to a year working part time.  Who has that kind of money just for a stupid pair of shoes?!?  Get real.  Not the best analogy, Stevie-Boy.

I believe the Ipod price is absolutely an obstacle for most.  I didn’t have the money for one of these until the 3G’s came out.  Ipods are very expensive.  Of course, I can see how he wouldn’t think that - he’s wealthy.  Wealthy people either forget or never quite understand what is considered expensive to the average consumer.

Although, if they could figure out how to produce Ipods for $100 and make them just as nice as the ones we have (if that’s even possible, or at the very least, close to it), think of what that would do for Apple in the long run.  Everyone would own one of these.

Posted by Z on October 19, 2003 at 9:59 AM (PDT)

19

Steve is so far out of touch with reality it’s crazy.  Maybe if you want your O.J. Simpson $500 Italian designer shoes, but no one pays $500 for SNEAKERS.  Basketball shoes top out at like $180-$200.  DVD players?  Unless you are running a massive (and massively expensive) home theater system, a DVD player with all the features will only cost you $200, $300 if you want a multi-disc changer.  Based on those comments, how could anyone believe his next comment, that it’s just not possible to make the ipod cheaper?  And how many people actually buy their ipods from apple?  You can find a better deal at just about everywhere except apple.

Posted by spimp31 on October 20, 2003 at 10:58 AM (PDT)

20

spimp31 - if “You can find a better deal at just about everywhere except apple”, what are you doing complaining on a website for ipods? have you been on Ferrari’s website and complained about their prices too?

Posted by bobs yer uncle on October 20, 2003 at 1:11 PM (PDT)

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