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Stores launch Nike+iPod products

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By LC Angell

Contributing Editor
Published: Thursday, July 13, 2006
News Categories: iPod nano

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As reported yesterday, Nike+iPod products are being rolled out today at Apple and Nike stores across the U.S. iLounge Editor-in-Chief Jeremy Horwitz is on hand at a Nike retail store in Newport Beach, California, and filed the below report and photos from the opening.

The most amazing thing is the extent to which Nike+ products have come to dominate the front of the store here. Not only are the products in each of the store’s three display windows—one with a huge banner, one with compatible clothes and shoes, and one just with shoes and a photo of a woman with white earbuds—but they’re prominent inside as well. Nike stores are now carrying iPod nanos. The store we visited only had 1GB nanos for sale. There’s a display with a packaged Sport Kit and boxed iPod nano, articles of clothing with white earbuds, and more. For Apple, this isn’t just a couple of Nike stores with celebrities on hand for photos: this is a full-chain push of this product.

Update 1: Check out iLounge’s First Look at the Nike+iPod Sport Kit, as well as initial photos of Nike+ shoes and apparel.

Update 2: Surprisingly, Nike has begun a retail push for the Sport Kit and Nike+ items outside of its own and Apple’s stores today. Chains such as Chick’s Sporting Goods have unveiled large kiosks, multi-page promotional literature, gobs of Sport Kits, and a wider-than-expected array of clothes and shoes. Besides the Moire and Zoom Plus sneakers, the company has released certain women’s pairs of Shox sneakers, as well as men’s and women’s shirts, jackets, shorts, and pants with iPod nano-sized pockets in their sleeves or fronts. iLounge’s editors have found that most of the Nike items make it virtually impossible to see the nano’s screen while inside, rendering the Sport Kit’s audio feedback feature especially useful.

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Comments

1

but what serious runners wear nike. ha. the irony.

Posted by chad on July 13, 2006 at 11:03 AM (PDT)

2

the pictures look all glowy. ooooh

oh, and your is probably center aligned, ilounge.

Posted by matt on July 13, 2006 at 11:39 AM (PDT)

3

Any chance of information whether they work with other shoes? That is about all the serious runners want to know. Is it turned on by pressure? If so, can we take an x-acto knife to our shoes to make it compatible? If not, can we tie it into our laces to make it work?

Posted by akatsuki on July 13, 2006 at 12:26 PM (PDT)

4

I’d bet this device is just a speed and distance monitor all glamoured up by apple.

That said, you should be able to x-acto knife your non-nike shoes and put this device in. If you have the guts to that on your shoe. :p

Posted by xanderxerxes on July 13, 2006 at 2:00 PM (PDT)

5

I don’t know for sure but I believe it may be Dick’s Sporting Goods and not Chick’s Sporting Goods that you are referring to.

Posted by ian on July 13, 2006 at 2:01 PM (PDT)

6

It is Dick’s.
I just went to Chick’s in Orange County CA, and they don’t sell them, and they said they are not going to for at least a while.

Posted by wayne on July 13, 2006 at 2:09 PM (PDT)

7

Can someone please try this in a non-nike shoe… I really want to try it in my Asics… cut out a small hole to fit the small device and then maybe purchase some sole inserts to negate the new hole… ?!?!?!?

Posted by P Diddy on July 13, 2006 at 6:18 PM (PDT)

8

Yes, it works in with any shoe.  I got one after work and used it without a hitch.  Just get one of those key holders that interweave into your laces and put the transmitter in it.  The hole in the shoe is only there for convenience and has nothing to do with the way it works.  Runner’s World suggests, as supported by a user on macrumors, that you can even slip it under your laces.  Linky: http://forums.macrumors.com/showthread.php?t=216102

Posted by Carl Spackler on July 13, 2006 at 8:10 PM (PDT)

9

No, it’s Chick’s, at the Tustin Marketplace. Dick’s is a separate chain.

Posted by Jeremy Horwitz in East Amherst, NY, USA on July 13, 2006 at 8:10 PM (PDT)

10

The Nike+ shoe uses a very rigid insole.  I woud think cutting a hole in your shoe would be asking for blisters or throwing off your ankle overtime, but I could just be a nervous nelly.

Posted by Carl Spackler on July 13, 2006 at 8:12 PM (PDT)

11

This looks quality does anybody know why they cant do this for the iPod video?

Posted by boggis81 on July 14, 2006 at 8:47 AM (PDT)

12

ATTENTION!!! You do not need to cut a slot out of YOUR shoes to use the sensor. It is a footpod accelerometer! Just slide it into a shoe wallet and attach it to your shoe laces. It reads your stride length. Once calibrated you can expect it to be about 97-98 percent accuracy. I have a Polar and Suunto watch that uses this same technology. So I repeat!! There is no need for the Nike shoes or a need to cut a slot out of your current shoes.

Posted by mojotwo on July 14, 2006 at 10:06 AM (PDT)

13

I cut a hole out of the insole of my shoe and it works fine no problems i cant feel it at all either, i made sure to cut it deep enough so it wouldnt affect my foot. Once enough people get them i think we should have an ilounge race haha ill probably be in last but it would be fun at least haha

Posted by Tonzino on July 14, 2006 at 4:31 PM (PDT)

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