Study: A quarter of iPad buyers new to Apple | iLounge News

News

Study: A quarter of iPad buyers new to Apple

According to new data from The NPD Group, one-in-four iPad purchases are made by first-time Apple owners. The Apple Ecosystem Study found that 33 percent of US homes own Apple products, and while a majority—69 percent—of those own iPods, iPad ownership is growing. While 70 percent of long-standing Apple owners report that an iPod was their first Apple product, that number declines to just 57 percent among those buying their first Apple product in the last two years. Accordingly, the iPhone and iPad account for one-third of first-time Apple purchases since 2012. On average, Apple households own 2.4 Apple devices.

« Griffin rolls out SmartTalk Solar speakerphone

LinkedIn app now universal with iPad support »

Related Stories

Comments

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy