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Study: Average iPod owner spends $150 on accessories

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By LC Angell

Contributing Editor
Published: Friday, March 4, 2005
News Categories: iPod

A recent consumer survey found that the average iPod owner in the U.S. spends about $150 on accessories—on average half of the value of the device. The study by market research firm Envisioneering Group averaged the price of an iPod at $300 and was taken before the introduction of the iPod shuffle.

“This is an amazing uptick in iPod accessory sales and it doesn’t appear to be slowing down,” Richard Doherty, research director at the Envisioneering Group, told the Mac Observer. “The iPod is a different phenomenon among electronic products. Music is a reflection of our soul and the iPod is becoming an emotional extension of people.”

Doherty said iPod accessory sales could go higher than $150 per device sometime in 2005. “I don’t think you’ll see the average hit 200% of each average iPod sold of $300, but it will creep up a little,” he said. “Demand will stay strong, for sure.”

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Comments

21

Kenwood Car Kit - $200
iTrip - $40
iTalk - $40
2 iSkin eVos - $70
2 #### iSkins eXo3s - $20
2 #### iSkins Skin - $30
Extra Cords - $25
Firewire PCI Card - $25
Firewire Hub - $50
iSplitter - $10
Tape Adapter - $20
2 sets EX-71 Head Phones - $60

Total:  $590.

Yikes..  I could/should have bought a few of those for cheaper, yes…

Posted by dethbrakr in Tacoma, WA on March 6, 2005 at 2:28 PM (PDT)

22

this is what i bought (in british pound)

95 inmotion iM3
20 iTrip
12 griffin earjams (sucks big time!)
20 iSkin
10 iSkin ####
25 Radtech podSleeve x2

comes about 350 USD (above average)

damn i bought my ipod cheaper than that!

Posted by john_ate in Bristol, UK on March 6, 2005 at 8:21 PM (PDT)

23

oh geez…I see a MasterCard commercial in the making here:

ipod 40GB-499.00
ipod mini-249.00

Bang&Olufsen; Headphones-169.00
BOSE noise cancelling Headphones 299.00
ipod dock-40.00
ipod stereo connection kit-79.00
Nike headphones-20.00
2 iTrips (reg and mini)-65.00
ipod mini armband-29.00
sportwrap armband-34.00
mini dock connector-12.00
2 car chargers-40.00

Digital Music BLISS for you and your wife: priceless.

Thats: 750.00 in ipods, and 772.00 in accessories
for a grand total of 1522.00 in iPod gear.  (feeling whoozie)  I have to go lay down now.

Posted by apple juice in USA on March 7, 2005 at 6:42 AM (PDT)

24

carrying case:$29
In-ear earphones:$39
dock:$39
remote control:$39
In-Motion:$179
——————————————————
total:$325+tax

while my iPod costed me $300 only…

Posted by Alex LM in San Francisco on March 16, 2005 at 7:38 AM (PDT)

25

For my iPod 20G i’ve bought only 2 accessories:

- iTrip
- iPod Shuffle 512MB :D

For me are enough, and yes… exact price: 150 euros! lol

Posted by wahit in Portugal on March 19, 2005 at 11:32 PM (PDT)

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