Study: iPhone buzz significant among Americans

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Study: iPhone buzz significant among Americans

Although Apple’s iPhone is months away, awareness of the device is high among U.S. consumers. According to a recent study conducted by Harris Interactive, 47% of respondents were aware of the iPhone and 17% expressed interest in purchasing it. Harris also broke down when consumers intended to buy the device. “Of those expressing interest to purchase, 9% say they would buy at product launch and another 8% would buy before their current wireless service contract expired,” the research firm said. “About 17% say they would wait for their current wireless contract to expire before purchasing and 25% would purchase it—when their existing wireless carrier offers the iPhone. Finally, a full 40% of buyers intend to wait for the price to come down.”

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