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Supply expert on iPhone: ‘Undoubtedly there will be shortages’

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By Charles Starrett

Contributing Editor
Published: Thursday, June 14, 2007
News Categories: iPhone

Speaking about the iPhone and its supply chain challenges, Simon Croom, Ph.D., executive director of the Supply Chain Management Institute at the University of San Diego, has said to prepare for shortages. In an email to writer Russell Shaw, Croom wrote, “Launching any product, especially one so hyped, means that the main task is ensuring sufficient supplies are available across the US market on launch. Undoubtedly there will be shortages, service issues and challenges for call centers set upto support users.” Croom continued, stating “Depending on reliability of the product, there may also be a rapid ramp up in returns and warranty claims. Using a global supply chain will likely cause more of a problem 4 – 8 weeks into the ‘first season’ of the launch.”

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1 long as they do better than nikon has with their 18-200 lens.

*mutter*  it’s almost 2 years old, nikon!!! can’t you meet demand yet??

Posted by OnlyShawn on June 14, 2007 at 7:09 AM (PDT)


@ OnlyShawn

Interesting you mention that… I’ve been waiting for that same lens!

Posted by Benucio on June 14, 2007 at 7:53 AM (PDT)


Hey, at least 3 million units is a whole lot better than gaming console launches usually have!

Posted by Galley in Greenville, SC on June 14, 2007 at 8:24 AM (PDT)


“Supply expert on iPhone: ‘Undoubtedly there will be shortages’”

oh really?

Posted by Alex on June 14, 2007 at 10:07 PM (PDT)

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