Survey: 11% of consumers likely to buy iPad | iLounge News


Survey: 11% of consumers likely to buy iPad

According to a new study of consumers conducted by The NPD Group, 11 percent of consumers are likely to purchase an iPad by February 2011. Citing a NPD “fact sheet,” AppleInsider reports that the survey also found that iPad usage increases with length of ownership; consumers who owned an iPad for two months or less use it for around 15 hours per week, a stat that increases to 18 hours/week in those who have had their iPads for more than three months. According to the report, NPD also found that 58 percent of iPad owners purchased the Wi-Fi only model, suggesting the sales ratio of Wi-Fi to 3G models is around 6 to 4.

Related Stories



My brother bought an iPad earllier in the year.

He uses it at home instead of his iPhone for quick browsing and playing apps. So only the iPhone has sufferred from him gaining an iPad.

All internet shopping and serious usage is done on his laptop. Also, the iPad doesn’t leave the house. He’s terrified it will get scratched or broken.

I’ll stick to my iPhone. Mister Magoo’s iPod isn’t for me!

Posted by Anthony Hunt on November 29, 2010 at 12:00 PM (CST)


I like the quotes around “fact sheet”

We need to stop paying attention to these sorts of “findings” because unless they are reported with follow up studies that corroborate the claims, there is no way, outside of common sense, to judge the statistic. Usage patterns from surveys of actual owners are one thing, well established methods for sampling such data exist, but determining future purchases from these sorts of surveys is like believing your horroscope.

Common sense moment: Apple has been selling around 4 million iPads a quarter since they launched. The population in countries where the iPad is sold is around 4 BILLION people. Let’s be generous and assume that half of those people can’t be classified as consumers because they are children or the infirm elderly, that still leaves 2 billion consumers of which 11% are supposed to buy an iPad in the next two months. So, we’re supposed to believe that Apple, selling around 4 million iPads a quarter world wide pretty consistently, is going to somehow magically 50X that amount in the next quarter… yeah.

Posted by Code Monkey on November 30, 2010 at 9:39 AM (CST)


Also, even if we were to assume that the survey only pertained to the US purchasing behavior, we have roughly 230 million people over the age of 18, i.e. consumers. 11% of 230 million is 25 million iPads sold in the next two months in just the U.S., when sales have been, to remind you, only around 4 million a quarter world wide.

Other than giving me something to laugh at, why are these figures made front page news? :)

Posted by Code Monkey on November 30, 2010 at 9:44 AM (CST)

Subscribe to iLounge Weekly

Sign up for the iLounge Weekly Newsletter

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2018 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy