News
Survey: AT&T to keep 63% of iPhone customers
By Charles Starrett
Contributing Editor
Published: Tuesday, September 21, 2010
News Categories: iPhone
A new survey by Credit Suisse has found that 63% of U.S.-based iPhone customers would stay with AT&T if/when their exclusivity deal with Apple expires. Business Insider reports that of the 37% who say they would leave the carrier, 23% would jump to Verizon, 3% would go to Sprint, and 2% would go to T-Mobile, with 9% said they weren’t sure. When broken down further, 26% said they would stay with AT&T if they improve their network, 20% said they would stay because they are fully satisfied, and 17% said they would stay with AT&T because of a family plan or corporate discount. Furthermore, based on AT&T’s internal take rate of 16%, Credit Suisse found that as many as 8.1 million Verizon customers may be waiting to buy an iPhone with their current carrier.
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1
Stay with63% of your actual costumer base also implies that you were unable to keep 37% cause your lousy service.
Posted by Gustavo N on September 21, 2010 at 12:11 PM (PST)
2
Exactly, how many utilitarian services do you routinely swap when your introductory period is up? If you can’t even maintain 2 out of 3 customers, you may indeed qualify as mostly successful, but that’s about it. It’s particularly damning considering the current monopoly AT&T holds and the gee-whiz factor of the iPhone.
Posted by Code Monkey in Midstate New York on September 22, 2010 at 5:20 AM (PST)