Survey: AT&T to keep 63% of iPhone customers | iLounge News

News

Survey: AT&T to keep 63% of iPhone customers

image

A new survey by Credit Suisse has found that 63% of U.S.-based iPhone customers would stay with AT&T if/when their exclusivity deal with Apple expires. Business Insider reports that of the 37% who say they would leave the carrier, 23% would jump to Verizon, 3% would go to Sprint, and 2% would go to T-Mobile, with 9% said they weren’t sure. When broken down further, 26% said they would stay with AT&T if they improve their network, 20% said they would stay because they are fully satisfied, and 17% said they would stay with AT&T because of a family plan or corporate discount. Furthermore, based on AT&T’s internal take rate of 16%, Credit Suisse found that as many as 8.1 million Verizon customers may be waiting to buy an iPhone with their current carrier.

« Cervantes unveils Jorno Bluetooth keyboard

iHome debuts iP3 speaker for iPod, iPhone »

Related Stories

Comments

1

Stay with63% of your actual costumer base also implies that you were unable to keep 37% cause your lousy service.

Posted by Gustavo N on September 21, 2010 at 4:11 PM (CDT)

2

Exactly, how many utilitarian services do you routinely swap when your introductory period is up? If you can’t even maintain 2 out of 3 customers, you may indeed qualify as mostly successful, but that’s about it. It’s particularly damning considering the current monopoly AT&T holds and the gee-whiz factor of the iPhone.

Posted by Code Monkey in Midstate New York on September 22, 2010 at 9:20 AM (CDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy