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Survey: Consumers moving to more advanced cell phones

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By Charles Starrett

Contributing Editor
Published: Thursday, February 7, 2008
News Categories: iPhone

Results of the latest ChangeWave consumer cell phone survey suggest that “record numbers” of consumers are abandoning their basic cell phones for more advanced, feature-rich models. The January survey of 4,182 consumers showed Apple and Research In Motion to be the major beneficiaries of this shift, with the iPhone the top choice among respondents planning to purchase a new cell phone in the next six months. 17% of those respondents listed the iPhone as their top choice, while BlackBerry phones from RIM were the top choice of 15% of the group. In addition, the iPhone continues to lead in customer satisfaction, with 72% of respondents who use the iPhone reporting they are “very satisfied” with the device. Phones from RIM finished second in this category as well, with 55% of BlackBerry owners reporting high satisfaction.

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Comments

1

Incredible insights. It might be due to that thing we call “progress”, which makes it rather hard to find “basic cellphones” these days (Euro-perspective though, the US might be a different thing altogether looking at the strange things going on in their cellular marketplace…) unless you opt for very, very low–came with the cereal, doubles as a handy wedge to keep the door open, does pretty much nothing–end of devices such as the Motorola F3.

Posted by Bad Beaver on February 7, 2008 at 11:38 AM (PDT)

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