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Survey: Digital music players take over America

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By LC Angell

Contributing Editor
Published: Tuesday, February 15, 2005
News Categories: iPod

A recent study by the Pew Internet & American Life Project found that more than 22 million U.S. adults—11% of the population—have digital music players such as Apple’s iPod. “It’s safe to say that there are several million more MP3 players owned in the teen world, but we did not survey teens in this poll,” explained Pew’s Lee Rainie.

According to the survey, men (14%) are more likely to have MP3 players than women (9%). Nearly one in five (19%) under the age of 30 have the devices, while 14% of those ages 30-39 have them and 14% of those ages 40-48.

The study also found that portable music players are more common with those with a higher income, internet users, and broadband customers. A quarter (24%) of those earning more than $75,000 a year have them. And those who use the internet are four times (15%) as likely as non-internet users (4%) to be MP3 player owners. Finally, the Pew survey reported that some 23% of those with broadband at home have the devices, compared to 9% of those who have dial-up.

The nationwide phone survey was taken between January 13 and February 9 and involved 2,200 people.

Apple has sold more than 10 million iPods since its introduction in 2001.

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Comments

1

Now, what percentage of people THINK they have an iPod but actually have a Windows Media device smile

Posted by Nagromme on February 16, 2005 at 6:43 AM (PDT)

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