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Survey: Early iPhone adopters very satisfied

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By Charles Starrett

Contributing Editor
Published: Thursday, August 16, 2007
News Categories: iPhone

According to the most recent ChangeWave Alliance survey, 77 percent of iPhone owners report being “very satisfied” with the device, while another 15 percent are “somewhat satisfied.” The survey, conducted July 18-25, included 74 iPhone owners, as well as 3,000 non-owners, who spoke of future purchasing plans. The closest manufacturer in terms of customer satisfaction was Research In Motion, makers of the BlackBerry, with 50 percent. Nearly two-thirds of iPhone owners said the integration of phone, iPod, and internet browser was the feature they liked best about the device; 35 percent claimed the speed of AT&T’s EDGE network was their biggest dislike. In addition, the percentage of non-owners stating they were likely to purchase the iPhone for themselves or someone else increased to 22 percent, up from 13 percent in the April ‘07 survey.

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Comments

1

74 users? How can you get even close to a consensus surveying 74 users? And what’s the point of interviewing 3000 ‘future users’? Of course they’d be satisfied with the device if they still have plans to buy one in the future…

Posted by moke on August 16, 2007 at 8:06 AM (PDT)

2

I’m a future user and I can reply being satisfied with the hands-on opportunities I’ve had from friends and at Apple and AT&T stores. Future users have had a month and a half to evaluate the product. They don’t HAVE to be satisfied.

Posted by lkalliance on August 16, 2007 at 9:17 AM (PDT)

3

I think Moke’s point is that if a potential future purchaser was *not* satisfied after testing the iPhone, they would probably no longer consider purchasing the iPhone—therefore they would no longer be a “future user.”

Posted by BJ Nemeth on August 16, 2007 at 10:13 AM (PDT)

4

Sounds like somebody played hookey during probability and statistics.

Posted by chashulme in Southern California on August 16, 2007 at 4:58 PM (PDT)

5

frankly, i don’t understand why ilounge would even publish this as a headline…  a poll of 74 users?  are you kidding??  this is NOT newsworthy.  there really needs to be some sort of editorial common sense here.  the editors should be able to look at this, say to themselves, “this is not a statistically significant study.  74 people out of the million who purchased an iphone is not indicative of anything” but they don’t…  they just publish it with a headline that makes the study sound more important than it really is.  you can’t generalize a study of 0.0074% of iphone owners to indicate anything about the remaining users.

Posted by john on August 17, 2007 at 11:49 AM (PDT)

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