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Survey: iPad demand stronger now than before launch

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By Charles Starrett

Contributing Editor
Published: Thursday, May 20, 2010
News Categories: iPad

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According to the results of the latest ChangeWave survey, consumer demand for the iPad has risen since the device’s launch. According to the company’s May survey of 3,174 consumers, 7% of respondents said they were very likely to buy the iPad, while another 13% said they were somewhat likely. These numbers compare favorably to February’s pre-launch survey, which found 4% of respondents very likely to purchase and 9% somewhat likely to buy an iPad. Among the 245 respondents who said they own an eBook reader, 16% said they owned an iPad, which was second only to the 62% who said they owned an Amazon Kindle. The survey also iPad owners more likely to read newspapers and magazines on the device than owners of competing eBook readers, with 50% saying they read newspapers and 38% who read magazines on their iPads, compared with just 14% and 11%, respectively, for owners of other eBook readers.

Among the 153 iPad owners surveyed, a vast majority said they were satisfied with the device. 74% said they were very satisfied, followed by another 17% who said they were somewhat satisfied. One percent each said they were either somewhat or very unsatisfied, while 8% said they didn’t know. When asked what they liked best about their iPads, 21% of owners said the quality and size of the screen, followed by 15% who cited ease of use, 12% who liked the overall size and weight the best, and 10% who most liked the device’s portability. When asked to name dislikes, the iPad’s lack of Flash was tops with 11% of responses, followed by 9% each citing Internet connectivity issues and the need to constantly wipe the screen. Finally, when asked to pick the five things they use the iPad for the most, 83% of respondents said surfing the Internet, followed by 71% who said checking their email, and 56% who said they used apps from the App Store.

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