Survey: iPod touch users spend more time using apps | iLounge News

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Survey: iPod touch users spend more time using apps

According to a survey published in mobile advertising firm AdMob’s January Mobile Metrics Report (PDF Link), iPod touch users download more apps and spend more time using apps than iPhone or Android users. The report states that iPod touch users download an average of 12 apps per month, 37% more than iPhone and Android users, and spend an average of 100 minutes a day using apps, 25% more time than iPhone and Android users. iPod touch users are also younger on average than users of other platforms and devices, with 78% of iPod touch users surveyed below the age of 25, compared to 25% of iPhone users and 24% of Android and webOS users. According to the survey, 16% of iPhone users said they intend to purchase an iPad, compared to 11% of webOS users and only 6% of Android users; a similar percentage of Android users were instead interested in the Amazon Kindle. Finally, 91% of iPhone users and 88% of iPod touch users would recommend their device, compared to 84% of Android users and 69% of webOS users. AdMob’s January survey included 963 respondents across all of the platforms.

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