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Survey: Nearly 40% of BlackBerry users would switch to iPhone
According to a recent smartphone brand loyalty survey conducted by Crowd Science, 39% of BlackBerry users would buy an iPhone if purchasing a smartphone “tomorrow.” 34% of BlackBerry users would purchase an Android device, while 92% of iPhone owners and 87% of Android owners would definitely/probably repurchase another iPhone or Android device, respectively. iPhone and Android owners showed similar brand loyalty in the recommendation section of the survey, with 97% of iPhone users and 100% of Android users saying they would recommend their current phone to friends and family. Curiously, 52% of BlackBerry users would recommend the iPhone, compared to 28% who would recommend Android. The study consisted of 1,140 respondents who were randomly recruited via the Crowd Science Sample Beta program from websites serving more than 20 million unique visitors.
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