Survey: One third of teens to buy iPhone within 6 months | iLounge News

News

Survey: One third of teens to buy iPhone within 6 months

One out of every three U.S. teenagers plans to purchase an iPhone within the next six months, according to the results of the latest Piper Jaffray bi-annual teen survey. Fortune reports that 33% of teens said they planned to purchase an iPhone in the next sixth months, up from 22% the year before; however, the 14% who said they already own an iPhone is down from 15% in 2009. The iPod’s share of the teen MP3 market also dropped from 87% a year ago down to 78%, likely due to the rise in the use of smartphones as music players, while iTunes enjoys a 95% market share among teens who pay for music online. The survey was based on responses from 6,000 U.S. high school students.

« Motorola Mobility sues Apple for patent infringement

PayPal adds Mobile Check Capture »

Related Stories

Comments

1

That just sounds ridiculous. The Teenage population in the US has to be between 30-40 million. 1/3 of them will buy and iPhone in the next 6 months?

Posted by Dr Love on October 6, 2010 at 11:25 AM (PDT)

2

um, the survey was of 6000 so 33% would actually be around 2000 teens out of 6000 were planning on buying one.

Posted by piecz on October 6, 2010 at 7:44 PM (PDT)

3

um, did you see that part that said “One out of every three U.S. teenagers plans to purchase an iPhone within the next sixth months”

again: “One out of every three U.S. teenagers” That is is more than 6000 teenagers, unless you think that is the number of teens in the U.S.

I never thought that they actually surveyed all the teenagers in the U.S. but they are claiming that 1/3 of all American teens plans to buy an iPhone (according to Philip Elmer-DeWitt’s headline and the first sentence of this post)

Posted by Dr Love on October 7, 2010 at 4:28 AM (PDT)

4

If selected properly, you only need about 1000 individuals to predict the whole population in a statistically valid manner.

Of course, their mentioning last year’s data shows this is not a statistically valid sampling, at least in the way it’s being presented.

If 15% of teens already owned an iPhone in 2009 and an additional 22% were going to buy one in the next six months, we’d see at least a third of teens responding they already owned an iPhone in the 2010 survey. We don’t, in fact, we see a drop in iPhone ownership.

So, all this survey shows is that teens rarely follow through on what they say they’re going to do, plus they have a lot less control over $1000/year purchases made with their parents’ money than they’d like, and we didn’t need a survey to know that wink

Posted by Code Monkey in Midstate New York on October 7, 2010 at 5:01 AM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy