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Survey: One third of teens to buy iPhone within 6 months

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By Charles Starrett

Contributing Editor
Published: Wednesday, October 6, 2010
News Categories: iPhone, iPod, iTunes

One out of every three U.S. teenagers plans to purchase an iPhone within the next six months, according to the results of the latest Piper Jaffray bi-annual teen survey. Fortune reports that 33% of teens said they planned to purchase an iPhone in the next sixth months, up from 22% the year before; however, the 14% who said they already own an iPhone is down from 15% in 2009. The iPod’s share of the teen MP3 market also dropped from 87% a year ago down to 78%, likely due to the rise in the use of smartphones as music players, while iTunes enjoys a 95% market share among teens who pay for music online. The survey was based on responses from 6,000 U.S. high school students.

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Comments

1

That just sounds ridiculous. The Teenage population in the US has to be between 30-40 million. 1/3 of them will buy and iPhone in the next 6 months?

Posted by Dr Love on October 6, 2010 at 11:25 AM (PDT)

2

um, the survey was of 6000 so 33% would actually be around 2000 teens out of 6000 were planning on buying one.

Posted by piecz on October 6, 2010 at 7:44 PM (PDT)

3

um, did you see that part that said “One out of every three U.S. teenagers plans to purchase an iPhone within the next sixth months”

again: “One out of every three U.S. teenagers” That is is more than 6000 teenagers, unless you think that is the number of teens in the U.S.

I never thought that they actually surveyed all the teenagers in the U.S. but they are claiming that 1/3 of all American teens plans to buy an iPhone (according to Philip Elmer-DeWitt’s headline and the first sentence of this post)

Posted by Dr Love on October 7, 2010 at 4:28 AM (PDT)

4

If selected properly, you only need about 1000 individuals to predict the whole population in a statistically valid manner.

Of course, their mentioning last year’s data shows this is not a statistically valid sampling, at least in the way it’s being presented.

If 15% of teens already owned an iPhone in 2009 and an additional 22% were going to buy one in the next six months, we’d see at least a third of teens responding they already owned an iPhone in the 2010 survey. We don’t, in fact, we see a drop in iPhone ownership.

So, all this survey shows is that teens rarely follow through on what they say they’re going to do, plus they have a lot less control over $1000/year purchases made with their parents’ money than they’d like, and we didn’t need a survey to know that wink

Posted by Code Monkey in Midstate New York on October 7, 2010 at 5:01 AM (PDT)

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