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Target doing poor job of selling the iPad?

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By Charles Starrett

Contributing Editor
Published: Wednesday, October 6, 2010
News Categories: iPad

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Target is not doing the best job when it comes to retailing the iPad, according to a new report. IfoAppleStore reports that while the iPad is in a decent, but not great, position next to Target’s electronics point-of-sale counter—a position also occupied by Apple’s line of iPods—not a single iPad, non-working or otherwise, was available for customers to look at. No information cards or descriptions of the device’s capabilities were on display, and the iPad boxes themselves were locked behind glass doors, with no salespeople available to discuss the product or even remove one from the case. In addition, a small range of iPad accessories, including the iPad Camera Connection Kit, were on display on an end-cap adjacent to the iPad area, but once again, the products were locked down, requiring assistance for purchase. Over a half an hour span on Sunday afternoon, ifoAppleStore reports that not a single person approached iPad display; during the same hour, multiple customers approached the live display of touchable, usable iPads at a nearby Best Buy.

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Comments

21

Unless you work for Apple Marketing (and not even then), what might “cheapen the brand” is not a relevant concern. What matters is whether the iPad works for you and others who might buy it. And here I think the device is a smashing success.

It should be noted that some competitors have either dropped their version of a tablet device, or promised a device that is intended for business users.  Meanwhile, many people who get a chance to actually test drive an iPad fall in love with it. 

Apple would be foolish not to press its advantage:  they have made a device that is both immediately useful and fun to use. 

What Apple should do is enhance the brand by including as an ibooks download a short, easy to follow, Tips and Tricks book (with a few video examples).  This might be of tremendous benefit to people who buy the device from Target or Amazon or any other retailer who cannot provide staff to get into the details of using the device.

Posted by Singlestick on October 6, 2010 at 10:26 PM (PDT)

22

target has a bad reputation on big name electronics. Like apple and Zune. they dont have display demo up for customers to try at the store. they have a “demo” in a glass case with the description of the product and what the product can do. the only electronics they have for a real demo(like the one that you can play with) are the game systems like xbox or playstation and the small portable consoles. Tv’s are a different story. at the target i shop at, I rarely see anybody in the electronic section. except for kids playing xbox. nobody goes near the mp3 section. 

i think it says in a electronic policy that all stores are supposed to have some sort of interactive display where the customers can experience the product and then buy it at the store. target is breaking that policy and losing a huge profit margin. I thimk that if they do put an interactive display in the store for mp3’s there profits can increase a little.

Posted by stev on October 7, 2010 at 6:51 AM (PDT)

23

Target is horrible at selling expensive things, I just got a new iPad from there not too long ago; and I found out what was supposedly ‘new’ was really just a repackaged used one!

Also, you don’t get pestered by Apple about warranties, seeing when you buy something, you automatically have a one year warranty. They also don’t pester you about anything these people have said they do. They are really nice and have great service.

Posted by targetisbad on January 3, 2011 at 5:05 PM (PDT)

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