TBWA to handle iPhone advertising | iLounge News

2014 iPad iPhone iPod Buyers' Guide from iLounge.com

News

TBWA to handle iPhone advertising

Author's pic

By Charles Starrett

Contributing Editor
Published: Friday, May 18, 2007
News Categories: iPhone

Following their success with the “Hello” commercial that aired during this year’s Academy Awards, TBWA/Chiat/Day will handle all advertising duties for the iPhone. According to an Advertising Age report (free subscription required), the firm beat out sibling agency BBDO — AT&T’s agency of record — for the account. Discussions on whether or not BBDO will provide support advertising are still ongoing. TBWA’s Media Arts Lab has handled creative duties for Apple since 1997.

« Forums: Cover songs, Compilations, iPhone abroad, Earphones

New iPodweek coming later today »

Related Stories

Comments

1

Um, do you really see any other company creating the iPhone ads? Hey it’s only the most important launch since the original Mac, and the iPod.

Posted by dave95 on May 18, 2007 at 8:44 AM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.

Email:

Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.