Tech analyst expects $199 iPod mini in 12 months | iLounge News

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Tech analyst expects $199 iPod mini in 12 months

“‘I think $249 is smart. You can always drop the price. It’s much harder to raise it,’ said Michael Gartenberg, a personal technology analyst with Jupiter Research. ‘I think we could see a $199 iPod in the next 12 months.’

Gartenberg said the iPod mini should help Apple win some of the lower-end sales now going to Sony, Creative Labs and Rio Audio, manufacturers who’ve built a market for sub-$300 digital music players.”

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Comments

1

Yeah, and analysts also said there will be 2GB mini iPods for $100 at MWSF.

Posted by Steven on January 12, 2004 at 11:00 AM (PDT)

2

Wow, a piece of consumer electronics could drop in price by $50 within one year.

It’s because of ballsy predictions like that that those Jupiter Research boys get paid the big bucks.

Posted by KMc on January 12, 2004 at 11:13 AM (PDT)

3

I believe the main reason for the $249 price is this. Apple is currently unable to make enough “full size” iPods to meet demand. Pricing the iPod mini at $249 will have some people picking the mini while other people picking the 15gb model. This might help keep the demand for the mini down for a few months until they can ramp up production. At that point they can lower the price once they believe they can keep up with demand.

Posted by Sabon on January 12, 2004 at 11:41 AM (PDT)

4

My friend bought a 15gb ipod at the apple store in manhattan on friday. The clerk there was telling customer after customer that the mini was backordered until april or may.

Posted by arno on January 12, 2004 at 11:48 AM (PDT)

5

Good thing there are analyst like this one to tell us things most of us could infer on our own.

Posted by powerbook17 on January 12, 2004 at 12:18 PM (PDT)

6

i know for sure mini ipod will fail. first of all its $250 for a f@cking 4gig. i dont care how u look at it. low end, high end or whatever end. it all come down to price and size. for $50 more u get a 15gig. second its for female. come on ppl. if u are will to shell out $250 for a mp3 player why not go for the best? the ipod itself!!!  $250 for 4 gigs rather than $300 for 15 gigs? come on ppl!!!!! btw i love ipod and ipod mini but common sense should tell u its toooo pricy to pay $250 for a 4 gigs. apple shoulda sell it for $200 and i’m all for it. dumbass apple. btw i got my 10 gigs 3g ipod for $230. lol i’m a bargain hunter and this so call bargain $250 for 4gigs STINK!!!!!!

Posted by mini ipod suck on January 12, 2004 at 1:53 PM (PDT)

7

will they make it less ugly too? smile

Posted by yea, mini ipod suck on January 12, 2004 at 2:03 PM (PDT)

8

...and for $50 less you get 256MB. Of course the iPod mini will fail! (That’s why the waiting list is a couple of months long.)

Rrright. And the iTunes Music Store is a failure, too - 32 million songs later. I remember when those ugly multi-color iMacs came out in 1998. A certain failure… to the tune of 6 million+ sold.

Cool. If the iPod mini is a failure, then I must love those kind of failures.

Posted by Atomic Bomb in Mid-Atlantic on January 12, 2004 at 2:09 PM (PDT)

9

I don’t think the mini will fail horribly.  I think it’s a better bargain for the bigger iPod, but it’s not fair to compare the iPod mini with the regular iPod.  Just as it’s not fair to compare a Chevy SS with a Cevy SS Limited, is it?  No.. You have to compare the Chevy SS with your grandmother’s ‘91 Pontiac Grand Am.

Take the same situation to a different context and realize that it’s virtually impossible for a company to compete with itself.

Posted by dethbrakr in Tacoma, WA on January 12, 2004 at 2:16 PM (PDT)

10

Atomic Bomb wrote ...and for $50 less you get 256MB. lol u just mess yourself up with the $50 different. yea $50 more u get a 15gigs. SO SHUT!!!!!!! and back order?? those are for store (ex. bestbuy) u dumbass.

and why are u bringing up itune and imac? just to prove your point? please…..no reason what so ever.

all i’m complaining is the price.
right atomic is only $50 different?so why not sell out $50 more and get the real deal?
ok heres a simple way $250 for 4 or $300 for 15 do the math and u will see which one is a better deal.

Posted by mini ipod suck on January 12, 2004 at 2:25 PM (PDT)

11

...and 4GB for $250 is a better deal than 256MB for $200. And so on and so on. Who cares. If you don’t want one, don’t buy it.

I have an iPod - and now an iPod mini on order. I actually know the order status of several stores, so what the h3ll are you talking about?

I’m always amazed when morons complain about prices like this. Sorry you don’t think it’s a good deal. I don’t recall Apple billing it as the “cheap iPod” or the “discount iPod” or anything like that.

Posted by Atomic Bomb in Mid-Atlantic on January 12, 2004 at 2:32 PM (PDT)

12

ok. go waste your money… the end

Posted by mini ipod suck on January 12, 2004 at 3:49 PM (PDT)

13

Buymusic dot com is selling the cornice based 1.5G Nitrous fo $229. Would I pay $20 more for nearly 3 times the capacity and much more refined looks. you bet I would. It’s a matter of perspective. Come up from the bottom view (“the glass is half-empty”) instead of from the top. Then the iPod mini is fairly priced. Also, the initial runs of Hitachi drives could have yield problems, increasing the initial price to Apple, the %yield usually icrease over time, lowering production cost.

Posted by shaitan on January 12, 2004 at 3:57 PM (PDT)

14

All of you mini bashers are morons. It’s the supersize mentality Apple is going for. Start at a low price, and then bait them with huge increases for little money. 15 Gigs will look plenty good for you, right? $50 more and you’ve got it. Well guess what. It looks good to Apple, because in the end, the money goes to them. And before you start bashing the price, take a look at the competition’s mini hard drive players/ price. Excatly. Shut up. You don’t know what the hel l you’re talking about. The company is getting the money no matter what. I can’t see that as anything but good… and smart. Keep saving your money, maybe you’ll wind up with a good 4GB player in oh, 2 to 3 years from now. Save up!

Posted by Sam on January 12, 2004 at 6:20 PM (PDT)

15

Here’s the strategy:

Many people are looking to buy an mp3 player but find few interesting options in the 150$-200$ range.  Before iPod-mini the height of the step to an iPod (the ideal player) was 100$-150$. For some of those people, that’s just a bit too much even considering the higher quality. 

Now, iPod-mini reduced the gap to 50$-100$.  That will bring the difference within reach of some of these people (let’s call them the upper slice).  Apple will be satified to sell to those buyers willing to go up to 250$ for the first batch of iPod-minis. I’m sure they can sell all the minis they produce for quite a while. 

Then, when demand starts to drop, Apple will either introduce a 2GB mini or reduce the price of the 4GB (or both).  The next slice of buyers will be targetted but only when the previous slice is exhausted. I believe what would make the most sense is to introduce a 2GB iPod-mini fro 200$ and keep the product line at 50$ intervals.

It think we will see the lower end iPod (mini) prices go down gradually as Apple slowly slices the top buyers one layer at a time.

Is this going to happen with 12 months ? I doubt it.  My feeling is that there are more people stalled at the 200$ vs 300$ mark than analysts seem to think.  Never underestimate Apple’s marketting research. From a company’s perspective the right price is always the highest amount that the market will bare.

Posted by Altos on January 12, 2004 at 7:34 PM (PDT)

16

Gonna have to go with Sam on this one.  The people who are complaining about the price have no idea what market the mini is in.  It’s in a totally different market than the iPod.  Saying you’d rather pay 50 dollars for about 4 times the size hard drive is missing the point: the iPod mini is a MINI.  That is, it is supposed to attract people who want something for the active lifestyle that doesn’t act as a hinderance during physical activity.  In theory, I could get a 20 gig Archos for the same price as a mini, but I’m not paying for hard drive space, i’m paying for form-factor. 

So do everyone a favor and compare similar products in similar markets.  When you compare the iPod mini to the rio nitrous, or any of the other 1.5 in hard drive based digital music players, it starts to look more enticing. 

Posted by dave on January 12, 2004 at 7:36 PM (PDT)

17

u people who think the mini is doomed must think nothing matters to anyone ever but gigabytes. what do i want with extra gigabytes i wont use? if you want gigabytes thats cool but not everyone wants the same thing you do! i want the tiny cute thang! so calm down guys, we’re not comparing p@#!$ sizes. ...or maybe we are… and being female, my “p@#!$” is naturally very compact, just as it should be smile

my pink mini is on the way and you will all be jealous smile

Posted by Mac Beth on January 12, 2004 at 10:57 PM (PDT)

18

ROFLMAO Mac Beth

Posted by noogabooga on January 12, 2004 at 11:49 PM (PDT)

19

sam wrote

And before you start bashing the price, take a look at the competition’s mini hard drive players/ price. Excatly. Shut up. You don’t know what the hel l you’re talking about.

i dont know anything about mp3 player?? lol
for $250 u can get a dell 15 gigs mp3 player so please dont tell me whats out there and what not. i know my mp3 player.

i’m not bashing at mini ipod just the price u dumbass. u ppl dont ####### read. btw i can get $250 for 15gig 3g ipod. and u ppl say i cant compare ipod vs mini ipod. why not? its both harddrive base. smaller? so u can lose it? lol j/k smaller is cool i dont mind getting for my little niece. maybe i can score one for $200 for a mini ipod.

IM BASHING AT THE PRICE!!!!!!!!!!!!!!!!!!!!

Posted by mini ipod suck on January 13, 2004 at 2:44 AM (PDT)

20

if it sells well at the set price then it’s a good price for apple.  i’m sure we can all do basic math and figure the price per gig.  it just doesn’t matter as much to “normal people” as it does with the ipod geek/fanboy set.  most people don’t have 1000+ cds.  if you know you will never use the extra space, why the hell would you not get the smaller, cooler-looking one?

besides, apple doesn’t sell commodities, and is the last brand to which you’d want to apply this linear analysis.

Posted by myoclonic on January 13, 2004 at 3:02 AM (PDT)

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