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Third-gen iPad tops iPad 2 in consumer satisfaction
The third-generation iPad has received even higher customer satisfaction ratings than its predecessor, according to a ChangeWave survey. 82 percent of new iPad owners said they were very satisfied with the device—compared to 74 percent for the iPad 2—while another 16 percent said they were somewhat satisfied, compared to 23 percent for the iPad 2. In total, 98 percent of third-gen iPad owners were at least somewhat satisfied with their device, compared to 97 percent for the iPad 2. The Retina display was the most popular feature of the new iPad—followed by battery life and LTE capability—while the cost of the device and wireless data service were the most popular dislikes. ChangeWave conducted its survey on March 22-28 among 200 third-generation iPad owners.
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1
We shouldn’t be surprised that satisfaction with the latest and greatest iPad is higher than satisfaction with the nearly 1-year-old iPad 2.
For the comparison to be valid, we should be comparing new iPad satisfaction now with iPad 2 satisfaction last spring, when iPad 2 was new.
To me, the real news here is that the one-year-old iPad 2 still does extremely well on these satisfaction surveys in the face of increasingly stiff competition.
Posted by roncron on April 2, 2012 at 9:48 AM (PST)