News
Tide prizes include orange iPod nano
Proctor and Gamble detergent brand Tide is offering an orange iPod nano featuring the Tide logo on the Click Wheel and a $50 iTunes gift card as a prize package in a current promotion. The company is selling “Vintage” t-shirts adorned with a worn, faded Tide logo to raise support for a New Orleans-based charity. All the proceeds from the sales of the shirts go to the St. Bernard Project, to help rebuild 10 homes for families in New Orleans. With the purchase of each t-shirt comes an entry to win an orange iPod nano and the iTunes gift card. One package will be given away each week between today and 6/25. [via TUAW]
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1
that’s just weird
Posted by mc123 on May 25, 2007 at 10:30 AM (PDT)
2
I have to actually buy a t-shirt to enter into a contest. How dumb.
If a person can afford to pay the montly fee for an internet connection with which they would surf to “TIDE.COM” and buy a t-shirt and pay shipping and handling, by that point you have already paid for an iPod nano. Just BUY a nano instead of going through the trouble.
Posted by MCWHAMMER on May 25, 2007 at 10:48 AM (PDT)
3
It would have been so much classier to just give New Orleans a bunch of money and detergent.
Posted by Scott on May 25, 2007 at 10:49 AM (PDT)
4
The curved corners make it look like a 1G nano.
Posted by mattwardfh in Texas on May 25, 2007 at 11:02 AM (PDT)
5
It’s a vintage 1G nano to go with their vintage T-shirts.
I wonder if they used ColorWare?
Posted by dodo on May 25, 2007 at 12:18 PM (PDT)
6
I wonder if marketing really put sufficient thought into selling faded, worn T-shirts to advertise a laundry soap that is supposed to protect colors?
The iPod is just tacky enough to be interesting. I sort of like it in that way…not enough to enter the contest though.
Posted by SouthernGothic on May 25, 2007 at 12:39 PM (PDT)
7
@MCWHAMMER: No, you don’t have to buy the shirt to enter the contest (see the website.)
I agree with SouthernGothic that it is so tacky that it is cool. I may enter the contest (but I’m sure not going to buy that shirt…)
Posted by King Al on May 25, 2007 at 2:15 PM (PDT)
8
The link appears to be broken. Can anyone confirm? I’d like to check it out.
Posted by Tenchi211 in California on May 25, 2007 at 6:42 PM (PDT)
9
I think their web server fell over dead
Posted by Jim E on May 25, 2007 at 8:26 PM (PDT)
10
Perhaps this will have some value someday as an odd, rare collectors’ item.
Posted by Laer on May 26, 2007 at 5:59 PM (PDT)
11
yes you do have to buy a shirt King Al
Posted by Achebe on May 26, 2007 at 10:20 PM (PDT)
12
yes you do have to buy a shirt King Al
Sigh, no you don’t. Read the contest rules, you can enter without buying a shirt by sending an entry through the mail.
Posted by Nobody on May 27, 2007 at 9:32 AM (PDT)
13
let me know when Dr Pepper has one
Posted by hydra-calm on May 27, 2007 at 6:07 PM (PDT)
14
* No purchase necessary. Open to residents of the 50 United States or the District of Columbia, 18 years of age or older as of time of entry. Void where prohibited. Sweepstakes begins at 12 noon ET on 5/14/07 and ends 12 noon ET on 6/25/07. Click official rules for complete details including how to enter without purchasing a Tide vintage t-shirt. Sponsor: The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202, U.S.A. iPod is a trademark of Apple Computer, Inc., registered in the U.S. and other countries. Apple Computer, Inc. does not sponsor or endorse and is not affiliated with this website or the promotional offer.
Posted by hydra-calm on May 27, 2007 at 6:09 PM (PDT)
15
The POINT to this ‘contest’ is to raise money for Katrina victims (well, at least ten of them via the home rebuilding project). Period.
You buy the shirt, the proceeds go to the fund, and your name is automatically entered into the contest as a bonus. How complicated is that to understand? This is a charitable operation, with the carrot being a goofy, Darrell Waltrip-looking 1G nano for those who need such motivations where their hearts and souls won’t go on their own.
If you don’t want to contribute to the fund, you can still be a low-life slimebag freeloader and enter without spending much more than a postage stamp.
Posted by flatline response on May 28, 2007 at 7:46 AM (PDT)
16
I like the idea, but I don’t like the Tide iPod :(
Posted by Happy one on May 28, 2007 at 11:38 AM (PDT)
17
Why do I like it so much? I want it.
Posted by Andrew H on May 28, 2007 at 4:41 PM (PDT)
18
haha, an orange Apple. Sounds pretty fruity to me. Don’t think it goes well though, more like Apples and Oranges. OK, I just overdid that pun.
Posted by Pete on May 29, 2007 at 1:26 AM (PDT)
19
It’s “Procter”, not Proctor.
Posted by Matthew Nagel on May 29, 2007 at 7:09 PM (PDT)