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TomTom releases hardware-less iPhone navigation apps

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By Charles Starrett

Contributing Editor
Published: Monday, August 17, 2009
News Categories: Apps + Games

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Announced and demonstrated during Apple’s 2009 WWDC Keynote Address, TomTom has released its navigation applications for the iPhone. The four separate TomTom apps cover the U.S. and Canada, Western Europe, Australia, and New Zealand, respectively, each featuring the latest Tele Atlas maps for its designated region. Features include the company’s IQ Routes technology for calculating fast, accurate routes and travel time estimates, voice instructions, automatic re-routing if a turn is missed, six million points of interest for the U.S. and Canada edition, night and day color modes, 2D and 3D display options, multi-touch gestures for zoom control, Contacts integration, and more. TomTom’s navigation apps for the U.S. and Canada, Western Europe, Australia, and New Zealand are available now and sell for $100, $140, $80, and $95, respectively. A mounting cradle with GPS antenna accessory announced by TomTom for use with the apps is not required in order to use the software.

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Comments

1

Pricing is higher then I had hoped.

You can buy a brand new standalone for a little over $100 and a refurbished standalone for less then $70.

I’m waiting on reviews. I don’t want to have to buy that signal booster device for another $100 (or whatever it is) in order to get the exact same functionality of a $65 refurbished standalone unit.

Posted by ort on August 17, 2009 at 7:32 AM (PDT)

2

Can anyone who’s downloaded it confirm whether you can add your own POIs (and categories) and whether you can import ov2 files (I’ve got a PND on which I’ve created my own POIs and imported a number found on the internet).

Posted by cardy on August 17, 2009 at 7:59 AM (PDT)

3

I think TomTom was pushed into releasing sooner than the expected September date and for a little less than expected (considering that for a hardware-less GPS, they are changing a LOT for the custom window mount).
Because the GPS iPhone software has pretty much went boom with iGo, Navigon, et al getting into the market.
Now even ALK with their CoPilot software is now released is the biggest rival being only $35 !!!! And ALK has been in the business for commercial GPS software for a long time and CoPilot has been around forever too I think.  How do you compete with $35 !!!!

Posted by Will_BC on August 17, 2009 at 8:09 AM (PDT)

4

So TomTom have decided to ‘hose’ the UK market. The app is the same price as for the whole of North America.

How do they justify that?

Whilst the star ratings in the app store reviews are good when the comments are read there are still many shortcomings. I really expected more from TomTom.

I certainly not be buying this until it’s been updated a few times and the price drops.

Posted by rip on August 17, 2009 at 9:43 AM (PDT)

5

I went with CoPilot.  I tried to hold out for TomTom, but then they came in at a ridiculous price.  CoPilot at $35 may not be perfect, but it is quite functional, and my recession bashed wallet can swallow the $35 price tag much easier than the insane $99 price tag TomTom is charging.

TomTom should realize that success in the App Store is volume driven, and 100,000 sales at $35 looks a lot better on the balance sheet than 10,000 at $99.

Posted by DMA on August 17, 2009 at 9:44 AM (PDT)

6

I look forward to a head-to-head on all of these apps.

I just found out about the $35 co-pilot app and so far it’s in the lead in the race for my bucks.

Hard to beat $35.

Posted by ort on August 17, 2009 at 9:50 AM (PDT)

7

For all those touting the $35 app, you pay for what you get.  I’ve read reviews of Copilot using non standards iPhone UI controls which to me would make it seem harder to use.  Hopefully we will get iLounge to do a head-to-head with all the GPS apps.

Posted by Adam on August 17, 2009 at 11:05 AM (PDT)

8

First off - I think depending on a couple of things, the app’s price might be justified.  I’ve been waiting for this because my current TomTom needs to be updated - the map updates are cheaper, but here are a couple of questions that would help make the decision.

1. Will users have to pay for map updates. If so, do they receive free updates for a given period?

2. How much is the GPS charger they will be offering? Is there a discount for buying both?

I would consider the TopTom app for the convenience.

Posted by Spencer Lewis on August 17, 2009 at 11:17 AM (PDT)

9

What! No Mexico? How do we get to Puerto Vallarte?

Posted by mex4eric on August 17, 2009 at 12:32 PM (PDT)

10

The cost gets easier to justify if you have multiple iphones to sync. In my case I can get wife and daugher a GPS for $33 each effectively, making it more cost effective than standalone.

Posted by Scott Hasilp on August 17, 2009 at 2:03 PM (PDT)

11

To update the maps on my Tomtom Go.300 will cost £30 at the moment. The iPhone app also includes ‘safety’ camera database which costs £20 to add to a Tomtom unit, so the UK price of £59.99 starts to look reasonable for someone with an old Tomtom satnav unit.

Whether the GPS in the iPhone can keep the Tomtom app running ‘accurately’ I’ll wait and see. There is a lag in the iPhone pinpointing my location (even showing me driving across farmland or nearby lakes on occasions) which never occurs with the Go300.

While the mount/GPS antenna might be not “be required” to use the software I expect it will be needed to get accurate positioning…

Posted by Bob Levens in UK on August 17, 2009 at 3:58 PM (PDT)

12

I bought the Navigon app. Works fine and since I bought the Europe version for the introduction price, I got a real bargain. Not only western Europe but also Mid Europe. I used Tomtom since the days the were called Citymaps and Streetmaps (on Palm OS). I like the Tomtom software but after a short period the Navigon software works just as easy and certainly better than Tomtom on my old HP 6915 GSM.

Posted by John van Beek on August 18, 2009 at 4:33 AM (PDT)

13

The price pushed me to a physical device. $100 just for the software, and likely $50 or more for the mount/antenna. Must have caught a good day on Amazon as I paid less than $200 for a Garmin Nuvi 780. Should have it tomorrow.

Posted by Aceon6 in New England, USA on August 18, 2009 at 10:59 AM (PDT)

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