News
Toronto Star: Muzak to our ears
“Activaire, a New York-based company that provides mostly underground electronic music to high-end boutiques and galleries is at the forefront of what could be a muzak renaissance.
Companies like Activaire are using muzak as in the background music that gets played in stores and malls to build brand and identity, in co-ordination with other aspects of a store’s image, like its products and architecture. [...]
Once Activaire has selected a playlist, an iPod (Apple’s digital music player) full of songs is delivered to the client for $100 (U.S.) per month.”
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