TuneRecycler.com launches Pepsi iTunes bottelcap recycling to support indie labels | iLounge News


TuneRecycler.com launches Pepsi iTunes bottelcap recycling to support indie labels

“With the Tune Recycler, you can send us your unwanted iTunes bottlecap codes and we’ll use them to support independent music. Easy for you, and good for music. [...]

When you submit a winning Pepsi code to the Tune Recycler, we’ll redeem it for music from honest, independent labels. There are a few great independent labels in the iTunes store that give their musicians up to 40-50 cents, right from the first sale. When you use the Tune Recycler, you know that no money is going to support price fixing, payola, or lawsuits against families with children—and most importantly, the money goes to a musician. That way, you don’t have to sign up with iTunes to get one song, but you can still put that cap to use.”

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How about give you the tunes they buy? or they could buy the pepsi’s. 60’s idealism in a 21st century market. I love it. no really, I do. seriously.

Posted by RegalBegal in New England on January 29, 2004 at 12:15 PM (CST)


err no ” ‘s ” on pepsi…

Posted by RegalBegal in New England on January 29, 2004 at 12:17 PM (CST)


Why not just give us a list of these artist we should support and let us download the music ourselves.

that way we get exposed to new music and the “proper” artist get the money and most importantly we get to keep the music we won.

Sorry, sounds like a scam.

Posted by ariza910 on January 29, 2004 at 12:27 PM (CST)


what a scam.  I wonder who would do that?

Posted by me on January 29, 2004 at 12:28 PM (CST)


and what the hell is this web site that is part of tunerycycler.com organization.


seriously, major record labels get so much of the cut because of the large amount of cash that goes into everything from producing, advertsing, distributing and legal fees. whats left is the artist cut. not a bad deal if you realize that the big bad label has just reached millions of fans you didnt even know you had.

Sure beats selling music out of a van. If indepenedt lables could get their shit together and put thier music on iTunes then they could make some money also which makes it a much better, and less expensive, situation than having to distribute an indi CD nationaly.

Truth is that main stream music listeners wouldnt listen to indi music and at the same time indi music is special to its listeners because its not main stream and not on the radio.

You activist are not helping the situation with your over the top propaganda.

Posted by ariza910 on January 29, 2004 at 12:42 PM (CST)


Does anyone know of a good site that lists all of the indie music that Apple offers on the store?

Apple should have an “indie” category, but they don’t. There is no way as far as I know to search via label or by indie labels in general.

If not, someone should start one.

Also, tunerecycler sounds stupid. Why do they get to keep the music?

Posted by wisewaif on January 29, 2004 at 12:53 PM (CST)


Lol… I’ll keep mine, thanks!

Posted by azdude_15gb on January 29, 2004 at 1:00 PM (CST)


I agree, there should be an indie category on iTunes.

if anyone knows of a web site listing the indie aritst that are on iTunes please post it so we can support their music.

Posted by ariza910 on January 29, 2004 at 1:02 PM (CST)



how’s that for an opinion on this idea?

i wish these people who think they will make a difference just make their own program instead of leeching off another’s…

Posted by stasis424 on January 29, 2004 at 1:09 PM (CST)


For those of you who think major labels aren’t the devil (from a musician’s perspective), you should read this.  It was written by Steve Albini.  He’s a musician and recording engineer.  He recorded such popular bands as Nirvana and Bush.


Posted by trimipi on January 29, 2004 at 2:29 PM (CST)


It’s harder than you think to get indie music on Itunes. All the indie labels WANT to do it, but there’s certain conditions that have to be met, and it’s a very expensive process to get your music on the iTunes Store.

Like I said, all Indie labels want their music on the store. Apple is the one from preventing this.

Posted by EF U on January 29, 2004 at 5:54 PM (CST)


I agree; a list of the indie bands would be much better. Plus, who is actually going to pay postage and take the time to ship out a bottle cap.

As far as the other argument is concerned, I think the iTunes store is a lot better than illegal downloading (obviously). Sure, the bands get a small cut, but they also get a small cut from CD sales. The record labels have been screwing the artists for years in a variety of different ways. Plus, it’s not that people don’t listen to indie music, it’s that the major record companies don’t promote it as much.

Posted by narco in Burbank on January 29, 2004 at 6:57 PM (CST)


“Plus, it’s not that people don’t listen to indie music, it’s that the major record companies don’t promote it as much. “

I thought indie bands were indie bands because they were on major record labels. If they were pushed by the major record labels, and even on the major record labels, I think it would cease to be indie music, no?

Posted by stasis424 on January 29, 2004 at 8:15 PM (CST)


their heart is in the right place. but the execution is poor.

a list of indie bands on iTunes would be much better.

Posted by gustafks on January 29, 2004 at 10:35 PM (CST)



that site claims apple makes a 35% cut off every song sold on itunes. i thought apple said they were barely breaking even as almost all of the itunes money went to the recording industry?

Posted by wfbberzerker on January 29, 2004 at 11:17 PM (CST)


I gave all my itunes codes to em - 9 of them

I basically dont care   I think the pepsi deal is stupid.

pay 1.29 for a 99 cent song ?

I rather actually spend 99 cents and save 30 cents.

Posted by gave em to them on January 30, 2004 at 12:07 AM (CST)


...?  what?  It’s 99

Posted by but you get pepsi! on January 30, 2004 at 12:40 AM (CST)


The approximate ITMS deal is about 60 to 70 cents of the 99 goes to the label or indie.  The rest goes to Apple, but about 25 cents of that 30 to 40 cents goes to the credit card company leaving very little to run and promote ITMS with. 

Apple probably gave Pepsi a much better deal than 99 cents a track ... the fact that credit card companies aren’t involved is a huge plus.

BTW - the allowance and gift certificates work greatly to Apple’s advantage.  A $50 gift certificate has a much smaller credit card fee than 50 $1 purchases.

Posted by steve on January 30, 2004 at 5:42 AM (CST)


Please read the linked page.

Yes, these guy’s wrote a great deal of nonsense about iTunes Music Store.

Yes, there is no point in giving them the codes if you already use iTMS

Yes, a list of RIAA associated bands is a good idea, and it already exists

Yes, they cover all these points, and almost everything else suggested in this thread, on the linked page.

Read, then comment, thank you.

Posted by reading comprehension skills on January 30, 2004 at 8:03 AM (CST)


What a scam! The people behinde that site, who also host a anti-iTunes and apple site, must be some stupid comunists! People who does not like development and does not understand that iTunes can be good for smaller artists too! Good artists will in the future be able to reach out to a bigg audience on the internet, and make som money…. if they are any good.

I don’t say I support and like the music industry giants, they rip us of by selling expensive cd’s and so on. But iTunes and furter on competitive “music stores” will cut prices for consumers and will help more cool music to hit the “markets”.

And btw… marketing and so on costs money, if you wanna be a huge star.. there is a price tag. The record companies pay.

Instead of attacking apple and iTunes could’nt these artists who are so hungry for money do something useful instead?!???

Plz. Regards, J from Sweden.

Posted by J from Sweden on January 30, 2004 at 10:06 AM (CST)

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