TuneRecycler.com launches Pepsi iTunes bottelcap recycling to support indie labels | iLounge News

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TuneRecycler.com launches Pepsi iTunes bottelcap recycling to support indie labels

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By Dennis Lloyd

Publisher, iLounge
Published: Thursday, January 29, 2004
News Categories: iTunes

“With the Tune Recycler, you can send us your unwanted iTunes bottlecap codes and we’ll use them to support independent music. Easy for you, and good for music. [...]

When you submit a winning Pepsi code to the Tune Recycler, we’ll redeem it for music from honest, independent labels. There are a few great independent labels in the iTunes store that give their musicians up to 40-50 cents, right from the first sale. When you use the Tune Recycler, you know that no money is going to support price fixing, payola, or lawsuits against families with children—and most importantly, the money goes to a musician. That way, you don’t have to sign up with iTunes to get one song, but you can still put that cap to use.”

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Comments

21

Anyone who doesn’t want their cap can send it to me.  I’ll take it.  I’ll really appreciate it.

Posted by dakota650r on January 30, 2004 at 3:08 PM (PDT)

22

Idie artis can be put on iTunes music store, there is a procees and its not as difficult as the people that are running this promotion would like you to think.

Basicaly big labels fork out a lot of services so there is a reason why they get most of the cash from CD sales. Its not all profit, it goes towards paying for all the promotion, advertising, producing,  distribution manufactuing, legal fees etc.

To be a musical artist you dont have to sell CDs. Music lables are in the business of selling music and in the business of selling music the artsit is only a small part of the equation and thats why they only get a small part of the sales.

I think the small share that artist get is fair. If they dont think its fair they should do smoething about it, maybe start their own lable or not have signed contracts in the first place. Truth is that most artist are in it for the money just as much or even more so than for the love of music.

iTunes is a great opportunity for indie labels and they should take advantage of it rather than sitting with a thumb up their ###. They have instant and equal access to miillions of customres in one convinent location.

Posted by ariza910 on January 30, 2004 at 3:19 PM (PDT)

23

most artist on indie labels dont get played on the radio because their music isnt appealing to a large audience.

Look at all the bands that began on indie labels and later made it big, they didnt make it big just becasue they signed to a large label or because they got on the radio its because the music was good and the labels and radio stations knew there was an audience of it.

Just face it bands on indie labels either suck or dont have main stream appeal, wich isnt necessarily a bad thing. In either case how are the major labels responsible for this?

Posted by ariza910 on January 30, 2004 at 3:25 PM (PDT)

24

ariza, that’s not true. Major labels have far better distribution channels than indie labels, which affects how much air time they get. Also, many commercial stations engage in payola for playing songs - which the major labels can afford, but rule out indie labels.

If you listen to a station which actively supports indie music, you’ll find the balance much more fair between label and indie music.

Posted by Nathan on January 30, 2004 at 10:33 PM (PDT)

25

Has the promotion start yet? can i find iTune caps on pepsi products now or what?

Posted by G-Spot on January 31, 2004 at 9:08 AM (PDT)

26

Nathan,

thats my point, theres a system where radio gets paid to play major lable music. But that music from major lables is there because its better than indie music or appeals to a larger audience.

Major labels have created a business out of selling and promoting music, its not about the artist anymore, so why should an indie label make the same amount of money as a major label? You could even argue that their not in the same business.

its all about greed, idie labels/artist see other bands making tons of money and they want a part of it.

Posted by cariza910 on February 2, 2004 at 10:41 AM (PDT)

27

I think its a great idea.

This is not doing harm to apple, they still get the money, pepsi is not affected.

If you use the store great use the codes your self, if you don’t give them to these guys and they can help out some independent artist.

If you want to help them out but you think this is a scam, use the codes your self to buy the independent artists.

I live in Australia so I can’t do this, here I listen to Triple J which is a non-comercial radio station, that plays a very high percentage of new Australian music for bands that still might be in clubs. They also do an Un-Earthed program where they have a competion for a recording contract for un known artists.

They still play popular (exluding anything to do with american or astralian idol, or pop idols like britney spears or the like.) but they help out a lout of bands.

I think this is a great idea, help these guys or do it your self directly with itunes.

Dougs.

Posted by Dougs on February 3, 2004 at 1:10 AM (PDT)

28

PEPSI CAPS.  IF YOU HAVE ANY THAT HAVE CODES ON THEM FOR ITUNES PLEASE SEND THEM TO ME.  I’M TRYING TO GET AS MANY AS I CAN WHILE THE PROMOTION IN GOING ON.  THANKS.  EMAIL ME.  .(JavaScript must be enabled to view this email address)

Posted by BRIAN on February 25, 2004 at 11:16 AM (PDT)

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