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U2 talk iPod strategy

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By LC Angell

Contributing Editor
Published: Monday, November 8, 2004
News Categories: iPod

A Rolling Stone article reveals that rock band U2 accepted no money for Apple’s iPod+iTunes ad that features its new single “Vertigo.” The band will, however, get royalties on the special edition U2 iPod. U2 manager Paul McGuinness said, “The commercial was an attractive idea because iTunes was already selling our music, and the amount Apple will spend for airtime is out of reach for the record business.” In the article, U2 lead singer Bono called the iPod “the most interesting art object since the electric guitar in terms of music.”

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Comments

1

Does Bono finally realize that the iPod is cooler than he is?  He thinks the concert with Jobs to intro the new iPod was about him…it’s about the iPod, stupid.

The desire to get the U2 iPod is based on the colors (black & red) not the signatures of the band on the back.

Hell, I bet people would pay an extra $25 to get it without the signatures.

Posted by Talking Madness in Los Angeles on November 8, 2004 at 10:44 AM (PDT)

2

Cripes, I’ld pay $50 extra for an iPod-Photo in all black (minus the back of course)
I really have to wonder. Does Griffin know something we don’t? Seems like a lot of effort to do the iTrip in black just to match a small run of iPods. I’ll keep my fingers crossed.
DAMN, I HATE white.

Posted by MirandaKali in D.C. on November 8, 2004 at 4:54 PM (PDT)

3

Colorwarepc.com is $50. I think I’ll just get my 4G painted.

Posted by croooow in Fairfax, VA on November 9, 2004 at 4:12 AM (PDT)

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