UK TV reports iPod battery issue | iLounge News

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UK TV reports iPod battery issue

MacMinute reports: A news story on Channel 4 in the U.K. last night reported on the issue some users are having with their iPod’s battery. “The iPod, by Apple, can cost anywhere from

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Comments

1

How is this newsworthy?  I guess it shows how popular (or how slow a newsday it is) the iPod is when a news channel picks up a story based around unsubstantiated internet buzz. 

The average life of a 17-20,000 dollar car is 7-9 years.  The average life of a 300 dollar iPod is 3-5 years.  I guess when a product gets popular it should break the laws of mechanical corrosion.

Posted by dave on January 13, 2004 at 10:36 AM (CST)

2

The previous day, one of the UK sunday papers ran a story along those lines, which probably inspired the Ch 4 story.

The reporter spotted a request on the UK Macworld forum from somebody who admitted neglecting his iPod battery and wanted to improve it’s performance if possible.

The reporter posted a request for people with similar problems to contact him.

The reporter was warned that some of the internet reports were incorrect and nobody else repoprted problems to him, in fact most people said how well their iPods were doing.

He published his story and resorted to quoting the original complaint ( about an abused iPod ) in two ways to make it look like two UK users were having these problems.

He then did all that vague crap about thousands of problems and quoted all the negative stuff he could find on the ‘net.

it’s one of those stories that will be picked up and copied by every other crap journalist with an anti-Apple agenda.

Posted by Ozymandius on January 13, 2004 at 2:34 PM (CST)

3

Which Sunday paper?
Which journo?

I feel a slapping coming on…...

Posted by Jacko on January 13, 2004 at 5:12 PM (CST)

4

It’s a UK paper called ‘the Mail on Sunday’

It’s not a very well respected paper and isn’t read by the sort of people who buy iPods.

More like the mothers of people who buy iPods.

The paper is so hip that they don’t have an on-line version of the story.

The ‘journalist’ is Renee Mickelburgh. He has worked for other UK papers.

There’s a typical story from him on the Daily Telegraph web site, where he went to the 2003 Reading Rock festival by train, on a day when train services were disrupted because of pre-arranged major engineering work. Announcements had been made in advance, warning people to use different routes, but he chose not to.

In the end, he had to go a long way round on a train that stopped everywhere.

By the most amazing coincidence, of all the hundreds of thousands of people that were at the Reading Festival, he met a girl who had left the very same station that he left from, at exactly the same time as him, but she went by bicycle and got there quicker than he did.

He wrote a headline and story about how the trains are so bad that bicyces are quicker.

Posted by Ozymandius on January 13, 2004 at 5:38 PM (CST)

5

FYI Apple has an Applecare for iPods in it’s UK store now…

Posted by Mike on January 13, 2004 at 6:19 PM (CST)

6

On the other hand the C4 story interviewed the tech editors of magazines like Stuff and GQ who had previously rated the iPod highly. They mentioned their disapointment and said that many readers were complaining about the various battery issues.
In my opinion Apple’s battery situation isn’t that bad but it needs improving a lot. Stuff like this is very bad publicity and will result in lost sales to competitors with replacable batteries. It doesn’t matter that some of the claims are untrue as that is not the general impression potential customers will have.
If it all leads to an improvement in Apple’s policy and future iPod designs plus a FAIR price on the forthcoming UK battery replacement program then it will be a good thing.

Posted by Chris Matchett on January 14, 2004 at 2:47 AM (CST)

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