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USA Today, others to run iPad-specific ads

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By Charles Starrett

Contributing Editor
Published: Wednesday, March 24, 2010
News Categories: Digital Media, iPad

USA Today, along with several other large companies, is preparing to run online advertisements specially-formatted for the iPad. The company will run its ads through mobile ad platform AdMarvel, which teamed up with rich media advertising firm PointRoll—owned by Gannett, which also owns USA Today—to create the ads. Max Mead, VP of business development at PointRoll, said that the iPad “has a large enough screen that you can do more with an ad. With an expandable ad, it’s almost the size of a sheet of paper or a desktop screen.” Mead said USA Today will join “an automaker, a large retailer, a large CPG conglomerate, and a pretty large hotel chain” in launching iPad-formatted ads. “You could very easily run pretty much the same ad as you do on the iPhone on the iPad,” explained Mead, “but that would not really be fully leveraging the potential…You have an opportunity on the iPad to do a lot more.” [via AppleInsider]

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Comments

1

With websites I understand the need for advertising to sustain the site and routinely unblock ads on my favorite sites. Yet, sites have to be careful not to overpower regular readers with advertising. I regularly avoid some of my favorite sites, dreading the sheer number of ads I have to wade through to get to the content.

Posted by Steve on March 24, 2010 at 11:15 AM (PDT)

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