Verizon airs new iPad TV commercial | iLounge News

News

Verizon airs new iPad TV commercial

Verizon Wireless has started airing a new commercial promoting its iPad + Mi-Fi bundle. The spot, entitled “Breakaway,” shows a man sitting in a chair holding the iPad and turning on the Mi-Fi wireless hotspot before proceeding to open Safari on the iPad. As he browses, the ceiling, walls, and floor of the room break apart and fly away to show the man in the same chair sitting on a point overlooking the ocean. Notably, this is the first carrier-created advertisement for one of Apple’s iOS products to air in the U.S., as Apple has aired all prior iPhone, iPod touch, and iPad commercials itself. The new commercial is available for viewing from the above link or in embedded form below.

« Soundfreaq debuts Sound Platform audio system

Griffin iTalk Recorder Premium adds background recording »

Related Stories

Comments

1

Yes! Now I can get online with my iPad anywhere… and… and… uh… wait a minute…

Posted by ort on November 9, 2010 at 1:23 PM (CST)

2

what they don’t show you is that you have to carry two devices and make sure that two devices are charged and when you traveling you need to bring the second charger or buy extra batteries for the mifi.

Posted by Phillip on November 9, 2010 at 8:39 PM (CST)

3

I know they show the device but he guy sits in his chair the entire time.

Posted by phillip on November 9, 2010 at 8:42 PM (CST)

4

In the UK I use an ipad with a MiFi on the Three network, and the combination works out very well.
The Three MiFi creates a local hotspot I can connect up to 5 devices to, which is very useful. I use a pay as you go option for cost savings.
As for charging, I can use the same Hypermac battery or Apple charger to charge both so its not a problem. If the same goes for this Verizon option it should be a very useful device.

Posted by Cyberman in nr Heathrow, London on November 10, 2010 at 10:30 AM (CST)

5

@2: In spite of the backtrack, your comment still makes no sense (I often get the feeling iLounge picks some front page comments just for the fact we’ll feel compelled to click and see if there was some missing context).

First, if you’ve got a wi-fi iPad, and you want to get on the internet, of course you’ll be carrying two devices. Whether the second device is a MiFi, an iPhone (giving you the option to just leave the iPad at home), or a Droid phone that doubles as a hotspot, of course you will have some secondary device. Many (most?) opted to skip the internal 3G antenna on the iPad because the cost premium was positively ridiculous and the sort of plans you could get were restrictive when there are options like MiFi and Droid phones.

Second, the travel comment is just a non-sequitur. When we travel we’ve got our i-Device charger and cord, we’ve got our cell phone charger (if it’s not an iPhone), we’ve got our camera (battery) charger, we’ve got two or three other miscellaneous chargers (e.g. laptop and portable gaming device) and, oh yeah, we have these big bags called luggage that make the small volume yet another charger takes up trivial.

On the other hand, the commercial is a bit of a dud since it fails to even explain exactly what it is it’s advertising, nor is it particularly easy to figure it out from their website either. After a few minutes of poking around I learned I could get one of these magical devices for $99 with 2 years of a minimum $35/month contract… (or pay $269 for the device and then pay nearly double the data rates for a pay as you go plan, uh, why?). Or maybe they were trying to advertise both their plans for 3G iPads AND mobile hotspots for wi-fi iPads (*and other wi-fi devices)...

Still, unless you also have a frequently used laptop of some sort, you might as well have sprung for the 3G iPad. The plans cost the same and there’s only a $40 up front increase in cost for the 3G iPad compared to the Mi-Fi.

Posted by Code Monkey in Midstate New York on November 10, 2010 at 11:11 AM (CST)

6

Bingo.  I started out with a Wi-Fi iPad because it was the first one that was available and I needed to have one in my hands right from the beginning for professional reasons. I then figured since I already had the Wi-Fi model, I’d go the Mi-Fi route—particularly since the Mi-Fi plans up here were more or less the same price as an iPad 3G plan.

Well, it only took about two months for me to get frustrated enough to go and shell out for a 64GB iPad 3G model to replace the Wi-Fi model.  Part of it was carrying around the extra device, and a big part of it was how much it took away from the “turn-on-and-go” iPad experience.  The normal lag between hitting the home button and having a usable connection was sometimes as much as 30 seconds, which may not seem like a lot, but when you’re talking about a device that you could otherwise get online with in about 2 seconds it makes a difference—the extra time meant I might as well be toting around my MacBook Air instead of the iPad.

Not to mention that the iPad gets an easy 8-10 hours of battery life even with surfing over 3G.  The Mi-Fi is dead in about 4 hours just from leaving it connected with no data flowing through it.

Posted by Jesse Hollington in Toronto on November 10, 2010 at 4:47 PM (CST)

7

#5: No, we don’t pick (or trim) comments for that reason. We just like to spotlight interesting things people write, nothing more, nothing less.

Posted by Jeremy Horwitz in East Amherst, NY, USA on November 10, 2010 at 6:13 PM (CST)

8

Code Monkey

Sorry if i wasn’t clear. I simply meant that by getting the Big Red iPad you need to have two devices to keep up with as a posed to the way it was intended with the built in 3G option. This option should really be compared to the ATT 3G device not the WiFi only device as they are in two completely different categories. The ATT ipad doesn’t require extra cables or devices to make it work on the “road” so to speak.

Jesse glad you understand.

Posted by Phillip on November 10, 2010 at 8:47 PM (CST)

9

Phillip, there is no AT&T iPad, there’s just a 3G iPad and a wi-fi only iPad. You *can* use the 3G iPad with any carrier that offers a mobile broadband plan, including Verizon (their data plans for the 3G iPad cost exactly the same as their Mi-Fi data plans and are a better deal than AT&Ts;).

As I said, and which you seem confused on, a great deal of people, my house included, saw no reason to drop $140 extra for the 3G antenna version of the iPad since it’s a bit of a ridiculous cost for cellular connectivity. However, the Mi-Fi is also a ridiculous cost.

If you bought the 3G iPad, you can use it on the go on Verizon, Spring, T-Mobile, AT&T, and any of dozens of carriers throughout the world without the extra “burdern” of additional objects in your bag. If you didn’t buy the 3G iPad and you want to use it on the go, you’re going to have a second set of objects in your bag.

This is like observing leaves are green and not at all a critique of the commercial or the featured device. There are, as I pointed out, actual critiques to be made of the commercial, device, and services, yours just were not among them. Your comments made no sense then, they make less now with your clarification of the “ATT ipad” (a product that only exists in your mind).

Posted by Code Monkey in Midstate New York on November 11, 2010 at 7:29 AM (CST)

10

“If you bought the 3G iPad, you can use it on the go on Verizon, Spring, T-Mobile, AT&T,”

Actually, that’s not quite true.  The iPad 3G model suffers from the same limitations as the iPhone when it comes to cellular connectivity—notably that it’s not compatible with the Verizon/Sprint CDMA networks at all, and if you were to get a T-Mobile Micro-SIM you’d be stuck at EDGE speeds, since T-Mobile’s AWS 3G frequencies aren’t supported.

So even though the iPad is sold unlocked, in the U.S. that makes little difference except for those who may want to travel abroad with it since you’re still basically stuck with a single carrier until such time as Apple chooses to release an iPad model that is compatible with the other carrier network frequencies.  For the time being, for U.S. users, the iPad 3G is for all intents and purposes an AT&T device.

Posted by Jesse Hollington in Toronto on November 11, 2010 at 9:02 AM (CST)

11

Anybody know the name of the band and the song in this commercial?

Posted by El Rincon on November 28, 2010 at 3:23 AM (CST)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy