News
Verizon continues ad attacks on AT&T, iPhone
By Charles Starrett
Senior Editor, iLounge
Published: Monday, November 9, 2009
News Category: iPhone
Verizon is continuing to attack both AT&T and the iPhone with another new wave of TV advertisements. The most scathing spot, “Misfit Toys,” is based off the fictional Island of Misfit Toys as seen in the 1964 stop-animation holiday TV special Rudolph the Red-Nosed Reindeer, and sees an iPhone-like device arrive on the island to questions of why it was there when it can “download apps and browse the web,” with an AT&T 3G coverage map appearing above its head to explain the situation. Continue reading to view all three ads in embedded form.
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1
As Michael Kelso would say: BURN!
Posted by Paul on November 10, 2009 at 12:02 PM (PDT)
2
Meanwhile, the other face of Verizon is desperately trying to get Apple out of its exclusive AT&T contract so they can offer this “misfit” iPhone themselves. LOL.
Posted by Dale on November 10, 2009 at 12:02 PM (PDT)
3
@Dale: if you’d stop trying to find the irony, you’d see the commercial was about how great the iPhone was in theory, but it was a “misfit” because it was tied to AT&T’s service.
There’s no other face, they’re well targeted. The iPhone might be a great piece of hardware, but it’s crippled over most of the nation because of AT&T’s arguably lousy service. The campaign kills two birds rather cleanly. If you don’t want the bad service of AT&T, why not buy a Verizon supported product? And if you really do want an iPhone, make sure Apple hears how you are tired of being tied to AT&T because we could give you better service if they’d let us.
Posted by Code Monkey in Midstate New York on November 11, 2009 at 8:50 AM (PDT)