Virgin Digital releases Project iPad magazine, early thoughts | iLounge News


Virgin Digital releases Project iPad magazine, early thoughts

Virgin Digital has released Project, a new multimedia magazine designed specifically for the iPad. Project promises coverage of a wide range of topics including international culture, entertainment, design, business and travel though a free reader app that sells individual monthly issues for $3. Each issue includes content updated daily throughout that month, as well as videos, photo galleries and music. Previously purchased issues can be kept in the app or re-downloaded later at no additional charge. Project requires an iPad running iOS 4.2 or later and is available from the App Store as a free download.

Initial Thoughts on Project from iLounge’s Editors: Despite the hype that’s been circulating recently over the very existence of Project as a rival to News Corp.‘s upcoming iPad-exclusive publication Daily, it’s safe to say that you can easily save $3 by skipping this new magazine. Excited by the prospect of a publication guided by Virgin’s Richard Branson, we instead found Project to be a third-rate clone of the many Adobe-aided iPad magazines we’ve seen before, filling pages with weak, laddie mag-class writing and quite possibly the most useless Jeff Bridges interview we’ve ever read. Apart from its back end, which seeks to fuse what amount to blog-like web updates and comments into the application, there’s precious little novelty here.

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About your impressions, I’d be more interested in hearing about the technology involved and any innovations specifically related to the iPad and iOS. Of course for a magazine I’d buy regularly, I want it to have good content, but for a publication that claims to really take advantage of the iPad as a distribution and consumption hub for “new media”, I’m more interested in how this app fails or succeeds in that regard. In other words, does this look like a method of consuming that would be compelling if the content was really worth consuming?

Posted by Jason in Toronto on November 30, 2010 at 1:03 PM (CST)


I believe this brave new world is going to take some time to hone and polish.  I’d rather see companies trying than ignoring technology, while subscriptions/sales of paper-based products die off.
I’ve been really disappointed in almost every iPad mag thus far, but I am hopeful that in the end, good stuff will appear.
Much of the “new media” is crap - if we can all be honest.  Blogs, wikis, tweets.  Is this really the replacement for what used to be useful, educational and unbiased reporting?  No, of course not.  But it’s what we get for now.  We have to wait to see how things settle.

Posted by sb in Toronto on November 30, 2010 at 7:24 PM (CST)

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