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Vodafone CEO calls for fewer mobile OS platforms

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By Charles Starrett

Contributing Editor
Published: Tuesday, February 12, 2008
News Categories: iPhone

Speaking at the Mobile World Congress in Barcelona, Vodafone CEO Arun Sarin has called for consolidation of mobile operating systems, and a renewed focus on user experience. “The first imperative for us is world-class user experience,” Sarin said. “The easier the interface, the more you use it and the more you get onto the Internet.” Sarin explained that mobile operating systems are crucial components of that experience, but that there are currently too many on the market — as many as 30 or 40, he estimated. “We have to reduce that number. There’s no way that developers of cool applications can develop for that many operating systems. If we had three, four, five, that would be better,” he said. Sarin went on to praise the iPhone for its user experience, saying, “Apple has raised the bar with the iPhone, and we all now know how important user interfaces are. We as an industry will have to raise our game to provide the kind of user interface that our customers are now becoming accustomed to.” Vodafone was at one time rumored to be the front-runner among possible carriers for the iPhone in the UK; it was later announced that the iPhone would be offered by rival carrier O2.

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Comments

1

Phone manufacturers have known that the iPhone interface completely blows their interfaces away since it’s unveiling. The fact that they *still* haven’t improved their interface suggests to me that they aren’t going to be able to do it in a hurry.
Also, the fact that Service Providers get a say in how the UI is finished detracts from non-Apple manufacturers too. Nokia or Microsoft could design a fantastic UI, but the the service provider comes along and says “I want a big button on the side which connects to our overpriced new useless service so we can leech money out of our customer whenever they accidently knock their phone” and the UI is ruined.
Here in Australia, both Telstra and Optus do this with their Bigpond and Zoo NextG and 3G Internet services; replacing a NaviKeys and “Smart Buttons” on Nokia and Sony-Ericcson Handset with Bigpond and Zoo buttons.

Posted by Dan Woods on February 12, 2008 at 12:03 PM (PDT)

2

...I think I’ve heard this before…

Oh yeah, it was something called “anti-dog-eat-dog legislation”...

Posted by OnlyShawn on February 13, 2008 at 6:57 PM (PDT)

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