Volkswagen releases Think Blue Challenge | iLounge News

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Volkswagen releases Think Blue Challenge

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By Jesse Hollington

Social Media & Software Editor, iLounge
Published: Friday, March 5, 2010
News Categories: Apps + Games

Volkwagen has released a unique new racing game for the iPhone and iPod touch that challenges players to drive efficiently rather than simply fast. In Think Blue Challenge players are rewarded for efficient driving and maximum range, with the goal of racking up the most kilometers by consuming the least amount of fuel. Quiz questions are presented between each game stage to provide tips on how to play and fuel bonuses for correct answers. Scores can be submitted to an online high score table and players can also submit their scores to the Volkswagen eGames Facebook page. Volkswagen Think Blue Challenge is available from the App Store as a free download.

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I smell market research in disguise. The Polo is a VW model sold almost everywhere EXCEPT the US. This may be VW’s way of testing the waters for the Polo’s introduction stateside.

Otherwise, VW could just as easily have featured the Golf TDI at the heart of this app.

Posted by Herr Doktor on March 8, 2010 at 8:20 AM (PDT)

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