Warner offers iTunes Digital Download with 10,000 BC Blu-ray | iLounge News


Warner offers iTunes Digital Download with 10,000 BC Blu-ray

Warner Home Video has unexpectedly unveiled an alternative to Apple’s iTunes Digital Copy program with the Blu-ray release of its movie 10,000 BC. iTunes Digital Copy, which first debuted via a partnership between Apple and Twentieth Century Fox, provides customers who purchase a DVD or Blu-ray disc with an additional, iTunes-compatible digital copy of the movie. As noted on Warner’s 10,000BC web site, the Blu-ray Disc version of the film provides buyers with an iTunes-ready Digital Download rather than an on-disc add-on due to capacity constraints, the first time that the extra has been offered as a download. According to a report, the iTunes-ready file will not be offered on the DVD version of the film. Apple unveiled the iTunes Digital Copy program in January; since then, Lionsgate has also announced its intentions to include iTunes Digital Copies on select DVD and Blu-Ray releases. Neither Apple nor Warner has released any official announcement regarding the partnership.

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If the studios were smart, all new releases would have a “Digital Copy”.

Posted by Galley on June 25, 2008 at 5:14 PM (CDT)


The thing is, Microsoft was touting that AACS, which HD-DVD used and Blu-Ray uses, would offer “managed copy” or “mandatory managed-copy” which would let you rip a copy for different display resolutions depending on the target device (anything from a portable player like iPods up to big-screen HDTVs).

But this isn’t happening and instead, they’re putting a pre-ripped file on there instead?

Posted by wco81 on June 25, 2008 at 5:30 PM (CDT)


How does this even work? Is there a code inside the case or something that allows you to download the file free through iTunes?

Posted by Rick on June 25, 2008 at 5:48 PM (CDT)


This is stupid for 2 reasons.  a) They can’t spare 2 percent of the disk space for this low-res copy [that say, 1 Gb in size out of the 50 Gb available]?  b) crap like this is too hit or miss.  This movie has it, that movie doesn’t, the BluRay version does, the DVD doesn’t.  Knowledgeable people already rip their DVD’s so they can watch them on their iPod or iPod Touch [or even on their Mac while on a trip], without the ‘blessing’ of these stupid studios.

Posted by dave on June 25, 2008 at 7:32 PM (CDT)


wco81 - could be that by adding a ‘managed copy’ to the disk that anyone who rents the disk would be able to keep the digital ‘copy’ from the disk on their computer.

Dave - this is a BluRay disk - not many people have BluRay players let alone a BluRay drive on their computer so putting a low -res copy of the file on the disk would be useless.

Posted by Carlos on June 25, 2008 at 10:41 PM (CDT)


@Carlos - admittedly, not that many have Blu-Ray on their computers, but it’s not a whole lot more that have it anywhere.

By the time Blu-Ray is anywhere close to as ubiquitous as DVD, we’ll all have it on our computers and we’ll have the tools to do what we want with it.

The studios are like primitive villagers trying to decide whether they should sacrifice a lamb or a pig to appease the gods, and it will make as much difference in the end what they do.

Posted by Code Monkey on June 26, 2008 at 7:58 AM (CDT)


You should have said “knowledgeable people with plenty of time on their hands”.  I know how to rip DVDs, but it’s a PITA and a waste of my time.  I’d be happy to have an iTunes-optimized copy of a movie I’ve purchased just for the convenience factor (although I wouldn’t pay more than $1 extra for it).

Posted by Dyvim on June 26, 2008 at 8:15 AM (CDT)


I don’t have a real opinion about the inclusion of a digital copy on a Blu-Ray disc, but I wish studios would put them on better movies than garbage like this.

Posted by Flippy Hambone on June 26, 2008 at 9:54 AM (CDT)


this is actually a brilliant idea. often those digital copies come on a second disk when they are with DVDs (again due to space on the original disk). sometimes they are the only thing on the disk. which defeats the point of a digital copy by making more landfill junk. itunes downloads are really simple. you get a code, you hit redeem and enter it and the computer does the rest. even syncing it to your device if you have that set. much easier than ripping a disk for joe q public. possibly faster as well since for some systems ripping it a multistep process. then you have to load it in itunes etc.
I agree, however, that perhaps this should be more par for the course at least with major titles, to prevent ripping which can lead to uploading and free love. surprised the studios hadn’t thought of that.

Posted by Jaye Browning on June 26, 2008 at 10:24 AM (CDT)

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