Wired: Antipiracy Ad Debuts on Grammys | iLounge News


Wired: Antipiracy Ad Debuts on Grammys

“The television ad, to debut during Sunday night’s Grammy broadcast, depicts a teenager downloading a song from the Internet while a crowd dances inside a nightclub.

When the teen completes transferring the song file to her computer, the music and the lights at the club suddenly turn off, leaving clubgoers confused over who pulled the plug on their fun. The ad closes on the Web address for the organization’s information site.”

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Anybody Tivo it? I wanna see it.

Posted by DimJim in Irvine, CA on February 9, 2004 at 1:16 AM (CST)


It’s in the Gallery at whatsthedownload.com

Posted by kernelg in Irvine, CA on February 9, 2004 at 2:15 AM (CST)


That’s kinda funny since the RIAA was coming down on DJ’s just recently.

Posted by tetro in Irvine, CA on February 9, 2004 at 3:29 AM (CST)


how about this for an ad idea
a pimpin guy in a RIAA shirt with jewels and stuff hanging off him shaking a 12 year old girl by the ankles while pennies drop out of her pockets and then some guy in an mp3 shirt comes with a vacuum cleaner and sucks all the bling off the other guy
i’ll go now

Posted by ntt in Irvine, CA on February 9, 2004 at 4:39 AM (CST)


This strategy is doomed. Instead of laying a guilt trip on the world, 99% of whom couldn’t give a monkey about the RIAA or the overpayed divas who profit from their price fixing they should deveote their energy to creating one online market place for music in Europe.

We still don’t have one which isn’t exclusively mp3. Pathetic.

Posted by loGan in Irvine, CA on February 9, 2004 at 6:44 AM (CST)


Exclusively wma I should have said.

Posted by loGan in Irvine, CA on February 9, 2004 at 6:45 AM (CST)


don’t you have allofmp3.com?

Posted by eric in Irvine, CA on February 9, 2004 at 6:54 AM (CST)


How much will it cost us to put together a “lower your freakin’ prices” commercial?

Posted by Daddo in Irvine, CA on February 9, 2004 at 6:57 AM (CST)


Reletively cheap if everyone would donate I’m sure.

Posted by caleb in Irvine, CA on February 9, 2004 at 7:21 AM (CST)


let’s all feel sorry for the obviously overworked and underpaid musicians of our day.

Posted by dethbrakr in Irvine, CA on February 9, 2004 at 8:28 AM (CST)


What I think is funny is that the commercial shows a bunch of people dancing in the club to prerecorded music. However, if you look at the FAQ on whatsthedownload.com, it says:

“When we buy CDs, we do not own the copyrights to that music just because we purchased the album or single. When we purchase music, we only own the right to the particular copy that we acquired (i.e., we do not automatically have the right to make copies of the CD or to perform the CD in public places such as in a bar, retail store, dance club, etc.).”

Seems like a bit of a contradiction to the ad, since the music seems to be played in a bar, or a dance club, or ... you get the point.

Posted by Eric in Irvine, CA on February 9, 2004 at 8:37 AM (CST)


!k7’s approach is better: http://www.k7.com/news.pl?id=56

i can’t say anything that hasn’t already been said a million times before. BUT the riaa has been taking the wrong approach. it will be their swan song. i’m not a top business exec but it’s a no brainer that you shouldn’t criminalize your consumer base.

remember when music was allowed to be fun? god that commerical makes me feel like i can’t listen to have music and have fun.

as lame as the itunes/pepsi commercial is.. it’s a million times better than that garbage.

Posted by Travis in Irvine, CA on February 9, 2004 at 9:10 AM (CST)


That ad was so stupid.
Ok,I’ll stop downloading (I have but for the sake of argument lets say I still do) when Britney starts to actually sing at her $90 a seat concerts.

I’ll stop when albums stop being glorified singles with 2 good songs and 10 ‘b-sides’

I’ll stop when a cd costs what it should,which is about 10 bucks. How and why people still pay 17.99 for a cd at Sam Goody is beyond me. Even the 14.99 Walmart charges for a non-sale cd is too much.

I’ll stop when artists and lables make all music available to itunes and the like.

It’sa joke how some people will only let you download full albums and others won’t even make any of thier catelog available.

Yes…people who download music from p2p are theives…but so is the RIAA.

Posted by Xpirate in Irvine, CA on February 9, 2004 at 1:03 PM (CST)


No, they have got it all wrong, it is the lights and computers at the RIAA offices that should be turning off!!!

Posted by Pumi in Irvine, CA on February 9, 2004 at 4:30 PM (CST)


That was one of the most inane,ill-conceived,and incredibly disengenuous commercials ever. And Neil Portnow’s statements were pretty offensive,too. Furthermore,I found it really interesting that they chose to use “Dance Music” as the backround. Why on earth would you choose to use a genre a music,that the majors are notoriously guilty of never releasing commercially? I wound up having to resort to “alternate"methods in order to find the stuff that I can’t purchase otherwise.I mean,come the [email protected]*k on…

Posted by M. in Irvine, CA on February 9, 2004 at 8:34 PM (CST)

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