Yahoo CEO claims iAd service will ‘fall apart’ | iLounge News

2014 iPad iPhone iPod Buyers' Guide from iLounge.com

News

Yahoo CEO claims iAd service will ‘fall apart’

Author's pic

By Charles Starrett

Contributing Editor
Published: Thursday, September 16, 2010
News Categories: Apple

In an interview with Reuters, Yahoo CEO Carol Bartz made disparaging remarks about Apple’s new iAd mobile advertising service. Bartz criticized Apple’s strategy of controlling the content of and producing early ads, saying, “That’s going to fall apart for them. Advertisers are not going to have that type of control over them. Apple wants total control over those ads.” A Wall Street Journal report from August indicated that one announced launch partner—Chanel SA—backed out of the service, and that new ads were taking between eight to ten weeks to create, and sometimes two weeks longer than expected for Apple to build the actual ads themselves, due to the company’s tight control over the creative process and the ad agencies’ learning curves.

« Eye-Fi releases iOS 4 update

Apple to launch iPad in five more countries on Sept 17 »

Related Stories

Comments

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.

Email:

Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.