Youth MP3 player market growing, over half use iPod

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Youth MP3 player market growing, over half use iPod

Use of digital music players is growing among youths, with more than half of those naming iPod as their brand of choice, according to the results of a new study. NPD analyst Anita Frazier, who recently contucted a study called “Kids and Digital Content,” said that “the average age of first use of portable digital music players has declined over the last three years.” According to the study, 31 percent of kids aged 6-10 now use digital music players, and 54 percent of those use an iPod. A majority of those users said they use an iPod nano. Youths aged 2 to 14 who own music players have an average of 125 songs, 10 TV shows and 15 movies on their device, Frazier said. “By third grade, half of the kid population in grade school has an MP3 player,” said Paul Metz, senior VP at C&R Research. Several factors are said to contribute to the proliferation of the players among youths, including hand-me-downs from older family members, more lower-priced, kid-friendly players, and kids’ desire to be more like adults. [via Macworld UK]

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Comments

1

Our family is an example of this!

We have 3 kids and all of them have iPods (1xClassic, 2x3G Nano). For us, it is much better than in-Car TV /DVD system. Kids have their own choice of what they want to watch and listen to. Since we take several long family get-a-ways a year using our vehicle, it is a sanity keeper for drives.

Posted by zero2sixty on January 22, 2008 at 10:18 AM (PDT)

2

Hey, I’m still 14 for the time being and I have filled my 80GB 5.5g iPod, 2694 songs (6.9 days), 103 TV shows (1.5 days), 60 movies (4.1 days), and 110 podcasts (16.1 hours). That is a lot. I hate people with no music.

Posted by Ian on January 22, 2008 at 11:37 AM (PDT)

3

I’m 16 and I have my 3rd iPod, it’s actually kind of funny because the hand-me down pattern that works in my family is first the ipod goes to my sister, then to my mom. I got my first iPod when I was 13 (a 2nd gen. mini). I’m not surprised that many kids own ipods, they’re convenient, they are smaller that CD players, fit way more music, they play movies and they are affordable, considering the prices of CD players when they were “in”.

Posted by Caroline on January 25, 2008 at 11:08 AM (PDT)

4

I’m 14, and I’m on my second iPod (first was a second-gen hand me down, this one’s a 30gb video). What surprises me more are the amount of people my age who have iPods and barely know how to use them… though I guess my definition of “knowing how to use” is a bit skewed by my 7-odd years of use.

Posted by Sofi on January 26, 2008 at 7:28 PM (PDT)

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