It seems like youre paying for the embossing more than the leather. You could buy some more functional cases for alot less dough.

Posted by Otsego_Undead on March 23, 2006 at 2:30 PM (PDT) Comment 1

Apple is known for some pretty cool industrial design and, most of the time, people will pay a premium for it. Sure, it looks nice, but I don’t see anything special about these cases except for the Apple and iPod markings. What industrial design are you getting for this case, at $100.00? Even the Vaja iVolution iPod Video case is only $70.00, and it’s a PRACTICAL leather case (you can CONTROL the iPod while it’s in it). I can just see someone removing their iPod from this case to change the volume, song, etc. and DROP it while removing it from the case. THERE’S your next frivolous lawsuit against Apple: “Man sues Apple for dropping and damaging his iPod while removing it from his $100 Apple leather iPod case?.

I’d be curious to see the sales figures for this case down the road. I wonder how many people will pay the premium for this thing.

Posted by Stymyx on March 24, 2006 at 8:01 AM (PDT) Comment 2

I really don't see how anyone would pay $99 for that. It seems like a nice case and all but the most I'd pay would be $30. I'm also really curious to see how many people wasted their money on this. Also have you noticed that on the apple website that this is one of the few items in its store that you are unable to write a comment/review for? I wonder what thats about...

Posted by two2die477 on March 24, 2006 at 9:56 AM (PDT) Comment 3

Bleah. It's all about functionality. There's a reason most people buy cases instead of keep the one you get with the current gen of iPods.

Plus, that leather? This is a personal taste, but I'd rather see something sleek, futuristic - more... Apple-y than something you'd find at a stodgy country club. It looks like a wallet for Grandpa.

I don't usually say this but Apple dropped the ball big-time designwise.

Posted by Multimoog on March 24, 2006 at 10:32 AM (PDT) Comment 4

Disclaimer: I work at an Apple Reseller, one of the decent ones with actually knowledgeable staff (at least at my store) and one that carries way more cases than any Apple Retail store (something over 500 individual iPod related SKUs last I checked).
With that out of the way, I'll say this: in some parts of the country at least, these have their place, and they will sell. They won't be smash-hit-home-runs, but they will sell, and Apple will probably make more than enough profit on the ones that do sell to make it worth their while. Here's why: There are people in this country with money. And the iPod is a status symbol already. These cases DO look good, and from what I can tell, offer plenty of protection for their intended purpose, which is this: to keep the iPod scratch-and-dent free while residing in a Donna Karan handbag or Dolce & Gabbana jeans. I don't condone this; I think it's rather silly myself, and while I might get myself one if the employee purchase price brings it down to a reasonable level, I'm not trying to sell it here. What I'm trying to say is that 1) This was not a bonehead move by Apple, because it will work, and more importantly, 2) This is notable because it signifies Apple's first true forray into the mad, mad world of fashion. They know that there are TONS of iPod cases on the market, and they're specifically trying NOT to rain on anyone's parade by using the Apple brand to shut down the likes of Belkin, DLO, Marware and the rest. What they're doing is turning a profit in the Very-High-End iPod accessories market, just as they're doing with the iPod Hi-Fi. Someone at Apple realized that this US$1B market of iPod accessories might have some room for Apple without stepping on anyones toes, and so they went for it. To me, that makes sense.

Posted by Andrew Woods on March 25, 2006 at 7:14 PM (PDT) Comment 5

Reminds me of the two piece leather cigar cases.......

Posted by Bob Levens on March 27, 2006 at 2:54 PM (PDT) Comment 6

I must say I agree with Andrew's comments about the strategy behind the case, especially about how it will be profitable. (how could it not for $99?) I'll also say that I have tried several different cases for my 3G iPod in the year that I've owned it, and oddly enough the one I find myself using the most is the standard pack-in slipcase (with belt clip) that came with the player. It's a well made piece that's unadorned and simple, protects the iPod sufficiently for what I use it for (which is simply moving it from a dock in my office to a dock at home), and looks nice to boot. As for functionality while the player is in the case, a Griffin AirClick takes care of that. I will say that, if this leather case was about $50 cheaper, I'd be all over it. But I'll pass, and let one of the DKNY fashionistas have it instead.

Posted by colbypaperboy on April 3, 2006 at 9:04 AM (PDT) Comment 7

I don't like the look of it, and it's way out of my budget. I'll take an Iskin Duo any day

Posted by Swimgal711 on August 29, 2006 at 11:57 AM (PDT) Comment 8

I picked up one of these on clearance at Best Buy for $35 and I love it. For $99 I wasn't going to bite, but it's well worth the money at the heavily discounted price. My 2G nano fits snugly inside and it's a very nice looking case that offers great protection.

Posted by lancetx on November 13, 2006 at 8:30 AM (PDT) Comment 9

I just picked this up at Best Buy for $41. At that price, I think it's a steal. Certainly changes it's 'value' rating.

Posted by oblio.doblio on December 24, 2006 at 6:59 PM (PDT) Comment 10
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