If Apple's packed-in iPod and iPhone cables are just too long for your needs, or if you've having third-generation iPod shuffle USB Cable envy, CableJive's new iStubz may be to your liking. Sold in 7cm (2.76", $8) and 22cm (8.66", $9) lengths, iStubz offer all the charging and syncing capabilities of Apple's full-length $19 Dock Connector to USB Cables in smaller packages, and in your choice of black or white colors. Laptop users and those with custom in-car iPod/iPhone installations are most likely to find the cable length reduction to be worthwhile.