20 Best Free Marketing SaaS Tools And Platforms For Your Business

Using SaaS (Software as a Service) tools for your business will advance you in the game of marketing. In fact, companies nowadays have integrated at least 60% of SaaS solutions into their operations according to a Computer Economics report, with the aims of both increasing and speeding up their sales.

There’s no doubt that the use of SaaS will only continue to increase in the coming future. It offers companies and businesses the flexibility and convenience it needs.

Each SaaS tool is designed to have unique functionality, yet any one of these will give your company a competitive edge in the market with its effectiveness and efficiency. Indeed, any tool will slingshot your business niche – whatever it may be – to the forefront of the game.

That is why choosing the right SaaS tool is a must, leading your business to a success breakthrough!

Here is a list of the 20 must-have SaaS tools:

QRTIGER

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If you haven’t used QR codes in your business yet, you are at a big loss of opportunity. 

Not using QR codes make your business outdated, ancient and way behind in the far-flung corners of the world!

Nowadays, using a QR code is essential to your business success! In fact, a lot of companies are using this technology now.

A QR (Quick Response) code is a 2D version of a barcode that can store various types of information such as URL, VCard, File, etc. Moreover, it is conveniently accessible using only your smartphone’s camera or a QR code reader app.

Creating a QR code is simple and fast, and once you use it on your products or business, it instantly boosts customer engagement and experience.

QRTiger comes with a lot of features and most notably recently the Social Media QR Code. Its Multi-URL QR Code feature has won product of the day at ProductHunt making QRTiger the best QR Code generator to track data as of 2019. QR codes made on their SaaS platform gets 30% more scans than any other classic black and white QR codes.

Other notable ways you can use QRTiger are:

• Increase your social media followers using a Social Media QR Code

• Promote and advertise products

• Measure customer satisfaction with a QR code linked to a survey

• Have customers connect directly to the WIFI network by scanning a QR Code

And so much more! The possibilities are endless with QRTiger!

Canva 

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Images play a big role when it comes to social media marketing. Canva is not only free but also easy to use. It allows you to create and customize your own designs for wedding invitations, projects, and business materials in just a short amount of time. You don’t need to be a pro and tech-savvy individual when it comes to creativity and graphic designing.

Canva is a user-friendly photo editing software that is definitely designed for all! In fact, you can alter the look of your photo or image using its settings that includes filters, tints, and brightness and offers hundreds of templates and fonts in which you can choose from.

Ubersuggest 

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Ubersuggest is a free Search Engine Optimization (SEO) tool that specializes in generating hundreds and thousands of keyword suggestions and long-tail phrases. It collects data from Google’s Keyword Planner, which gives and provides you keyword ideas similar to your searches on Google. 

It is a great strategy that allows you to get an insight into the plan or techniques that are working for your competitors in the market, so you can use, adopt, and integrate them as plan of your marketing strategy. Using Ubersuggest will allow you to have an edge over your business competitor and will provide you an idea of keywords that  people are typing and searching into the Google. 

HubSpot

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Hubspot is the one of the most used service software when it comes to sales and marketing. It is particularly created and designed to help teams, business organization, and the likes to efficiently deliver their inbound marketing and sales strategies. It is a software that is advantageous to use as it allows an all-in-one marketing tools under one roof such as for: 

  • Customer support
  • Content management
  • SEO (Search Engine Optimization)
  • Web analytics
  • Social media marketing

With the integration of these tools, it allows the organization to run smoothly, grow better and productively.

Google Analytics

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Google Analytics is one of the free webs and most used digital analytics software of today. By setting up your Google Analytics Account, it can give you an in-depth detail and automatic collection of data about the traffic of your website and the number of people who visited your page. Moreover, it reveals important data such as from what county, gender, age or interest your audience is coming from.

Furthermore, it provides data about the percentage of your website’s bouncing rate, which means, the web’s traffic analysis about the people who enter and leave your site after one page visit rather than continuously visiting other pages under the same website. This will give you a valuable insight of what works and what doesn’t work for your business that will prompt you to create a recipe for your business success based on the data you gathered.

Toggl

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Toggl is a time tracking service software that is very essential for every team, business companies, and freelancers or even just to a single individual who wants utilize and manage their time productively.

Toggl tracks and determines the amount of time you spend on a certain task, duty, reports or projects and how much time you consume finishing on your particular work and how long does it last.

Zoho 

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Everybody is on social media now and if you’re looking for powerful Social Media Management software, to grow your social media engagements, then Zoho is the right platform for you. It is useful software that helps business companies to boost and increase their social media presence and reach out to millions of people across the globe. It is the easiest way to run, manage and advertise your business brands on social media networks and works great on Instagram, Twitter, LinkedIn, and Facebook

It works efficiently even if you’re a small, medium or large business enterprise.  

Make your customers stay engaged and involved by giving them a time-to-time about the latest trend that you offer and promote it all over your social media platforms.

Calendly

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One way to manage your day-to-day, meetings, events and appointments without a hassle is by using the Calendly software. This SaaS platform is a smart tool that can help you in setting up your appointment schedules online.

With the use of Calendly, it eliminates the old way of having to read consecutive emails, long calls, interviews by setting up your Calendly account.

By using Calendly, you can set the availability of your schedules beforehand and your contacts will automatically see the date of your free schedule. Moreover, this will give them the choice to choose their preferred time and date, and eliminates the confusion of time for both parties.

SimplyBook.me

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SimplyBook.me is great online booking service software that works efficiently for all types of service based companies. Moreover, this platform allows you to personalize your own design booking page by setting the color of your choice, adding a logo, choosing the template and so much more according to your needs.    

When a booking appointment has made, your client will automatically receive a notification. Moreover, this software will allow you to have a full control over the booking management system while letting the customers experience a quality service.

This software allows you to have a complete control over the booking management process and system which makes it convenient and efficient for the page administrator

Wix 

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Building a website for your business is a much needed approach that will boost your sales even more. The fact that we are living in a digital age, integrating modern technology like creating your own website is a must!

Wix is one of the most popular websites that allow you to build your online store with their impressive and eye-catchy layouts. It will make your website stand out from the rest by using their Wix ADI or Wix Editor that is easy and effortless to use. By creating your own website you can start selling whatever products or services you have to offer.

Xero

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 Xero is an online accounting service software that allows you to understand and analyze the flow and overall health of your business performance. It allows you to track the data of your business income and it enables you to check the cash flow and resource usage of your company. This software is ideally good for small and medium-sized businesses with the aim to connect their growing business to financial gurus and helping them get a better understanding on how to manage their finances more effectively.  

This software is a great financial tool that will help you to make a sound and healthy business-related decisions when it comes to managing your finances.

Moreover, Xero makes it convenient for you to manage your account wherever you may be.  

 Bitrix24 

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One tool that will help you to orderly and effectively organize and manage teams in making sure that they deliver their tasks efficiently is by the use of Bitrix24 service software. This platform allows you to work and handle the multiple aspects of your daily responsibilities such as your duties, documents, files, projects and many more.

You can start right away by registering and setting up your account and inviting your teams to join in! This will provide a smooth work transaction for all your teammates and workers.

Piwik

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Piwik is the leading open-source web analytics software and is like an alternative version of Google Analytics. It is downloadable web analytics software package that provides detailed reports on your website’s traffic and its visitors, including the search engines, the keywords they used to visit your site, which pages they like, the language used, the files they download, and so many more. 

Bamboo HR

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Bamboo HR is an advanced SaaS tool that provides human resource quality service software. It is a beneficial and advantageous technology if you’re hiring or looking for skilled personnel to add in your company. Using this software will help make the job hiring process manageable and easy.  It allows you to create and post for upcoming jobs, schedule interviews, view a potential candidate’s profile which makes the hiring decisions collaborative and at ease.

So, if you run a company and looking to hire the best people for your team, using the Bamboo HR software is the right tool that provides a powerful recruitment automation system for you!

Moreover you can easily advance potential candidates for screening based on their qualifications, adequacy, accomplishments, the scored they and to so much more by sending out a notification to hiring personnel when a particular applicant is set to  advance to the interview stage. 

Zendesk Chat

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One of the easiest way to solve customers’ problems is to reach your them right away via live chat communication. It is a platform that helps agents to track and solve customers’ problems by a message, emails or calls. Zendesk Chat is a help desk software that is designed for companies looking to have a more advanced, cutting edge in the market while serving and solving their customers’ needs efficiently.

GoToMeeting

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The GoToMeeting software package provides a high video quality for meetings and collaboration online, video conferencing for clients, customers, teammates, colleagues through the Internet anywhere they may happen to be making you feel like you’re in the same room. 

This software is used by millions of people across the globe as it makes it easier for them to get in touch with their important contacts they have more possible and accessible in a matter of seconds. It provides a quick access, online sharing of people even to the remote part areas of the world.

This app is already used by millions of people across the globe making the screen sharing of all your contacts more effective!

FreshChat

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Communication and solving your client’s problems is always the easiest through a live chat communication software and FreshChat is one of the tools online that provides it. This software allows you to solve your customer’s problems and queries with accuracy.

Companies and businesses these days have come to realize the importance of giving customers the convenience for an easy engagements through channels like the FreshChat app that will give their clients or customers the satisfaction that they want, by giving them the complete authority and control to reach and contact you whenever they may please.

Moreover, clients always prefer to engage with brands through live chat using smartphones because of the quick access it brings, also, making them to have a more personalized experience with the brand.

ProofHub 

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For a better communication and collaboration with your teams or organization’s project, assignments and tasks, Proofhub is a project management solution platform that best suits for you and your colleagues that will have your work management system on top of the game!

It helps the team members to discuss plans, create to-do lists, manage and communicate work projects at a central place and allows you to track and monitor the progress of each task of your members. It allows you to have a full in control of what’s happening in your work management system. By using this software, it brings the team together so you can get all your work done faster.

Time Doctor

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Time Doctor is one way to ensure that an organization is working productively. It is an essential software to use as it gives you detailed insights into how you are managing or spending your time. It records and tracks the amount of time that is being spent on different websites, applications, internet usage while they are working. 

This way, you will be able to see how productively you use your time, your weaknesses, and what you can do to improve them and to help team members ensure proper use of their time.

Hubstaff

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Hubstaff is a work tracker and is a great software to use for an organization, teams, and colleagues in order to utilize the use of their time properly. It monitors and regulates the amount of time usage being spent on a specific project and allows you to view the amount of time you consume. This way, it allows the team to work smarter by team scheduling, productivity reporting and monitoring, time tracking, GPS Tracking and so many more. 

Final Verdict 

There are still numerous SaaS tools available to you, and picking from those listed above will ensure you have the most recommended and highly used apps dominating the current market climate.

Whatever type of business you’re running, these SaaS tools will prove invaluable: generate more sales and make your work faster and easier today!