Digital marketing is an absolutely mammoth body of knowledge that encompasses a wide variety of disciplines and skill sets. It can be an overwhelming industry to enter but thankfully digital marketers are a friendly bunch and have created some brilliant courses. Self learning is critical in digital marketing, mainly because things change so quickly and each problem has unique challenges. However, if you want a fantastic introduction to get you started, or a more advanced course to upskills yourself, then check out these fantastic courses.
1. Google Digital Garage
Google’s Digital Garage courses are the perfect introduction to digital marketing. Google is such a powerhouse in the industry and so many marketers rely on their tools and platform daily that you can’t really go wrong with these courses. Oh, and they’re free!
Another bonus is that once you have completed a course, some of the courses come with an official Google certification. These come with some weight in the industry and shouldn’t be overlooked as an advantage on the job market.
Who are these courses for?
These courses are generally aimed towards people who are in the early stages of their digital marketing development. If you fit in the below categories, this will be time well spent.
- Business Owners
- Job Seekers
- Students
- Digital Marketing Professionals Looking To Improve Their All-round Knowledge
What will you learn?
There are 26 topics in total, ranging from the absolute basics of digital marketing to an introduction to database management. A comprehensive list of all courses offered can be found by clicking here.
2. Market Motive’s Masters in Digital Marketing
Market Motive are one of the longest standing digital marketing course providers. With over 12 years experience producing these types of courses, you can be sure they know a thing or two about developing digital marketing skills.
These courses do come at a cost of $1999 AUD but with the quality on offer the value is there.
Who are these courses for?
- People seriously invested in entering the industry
- Digital marketers who are willing to commit time and money in upskilling
- Agency owners looking to upskill staff
- Business owners
What will you learn?
Signing up to the program grants access to 35+ live, instructor-lead online classes. Alongside the courses you are granted access to a large range of learning materials, a relatively active community and monthly mentoring sessions. All of the courses are directly related to digital marketing and include excellent SEO courses, that will give you a noticeable advantage when wanting to work at a credible SEO agency.
More information on Market Motive’s course can be found by clicking here.
3. AMA’s Digital Marketing eLearning Certificate Modules
AMA, or the American Marketing Association has created a series of relatively short digital marketing modules that have beginners in mind. AMA have always been known for the high standards that they uphold across everything they do.
AMA members can join the course for $249 USD, whereas non-members can join for $349 USD. It’s a little pricey, but the quality is there and the certificate is somewhat recognised, especially in the states.
Who are these courses for?
- Beginners
- Those looking for a refresher
- Somebody looking for an edge in the US job market.
- Business owners
What will you learn?
The modules cover a relatively broad area of digital marketing with a focus on the most common areas, since this is primarily aimed at beginners. Signing up to this program will teach you about, analytics, SEO, social media, UX, email, content marketing and more.
4. Simplilearn’s Digital Marketing Specialist Master’s Program
Simplilearn is one of the world’s leading certification providers. They have worked in tandem with market leading companies to produce courses that have genuine real-world value. This program was created for experienced digital marketers who want to gain advanced knowledge in digital marketing disciplines.
This course comes in at a relatively hefty $1999 AUD, but the information and delivery method for this program truly is great!
Who are these courses for?
- Marketing Managers
- Digital Marketing Specialists
- Consultants
- Business owners with existing knowledge
What will you learn?
This course is split into three sections, ‘foundation’, ‘advanced’ and ‘elective’. The foundation is just that, a foundation for the for the complex modules. The advanced and elective sections will provide in-depth and advanced knowledge on web analytics, PPC, SEO and social media, email, mobile, CRO and content marketing.
5. Udemy’s Complete Digital Marketing Course
Udemy is the leading global marketplace for learning and instruction. Courses on Udemy to vary quite a lot in quality but their Complete Digital Marketing Course is recognised as being very good! With over 300,000 enrolments and 4.5 star rating across nearly 64,000 reviews, the community agees.
At the time of writing this course is on offer for $20.79 AUD, with a regular price of $204.99. However, Udemy are known for being almost always on sale, so take the regular price with a grain of salt.
Who are these courses for?
- Business Owners
- Job Seekers
- Students
- Digital Marketing Professionals Looking To Improve Their All-round Knowledge
What will you learn?
There are over 23 hours of on-demand video, 35 articles and 4 downloadable resources covering all aspects of digital marketing. Included within the course is great information on market research, website creation, email, copywriting, SEO, Youtube, Facebook, Twitter, Quora and more!
