Social media is an invaluable marketing tool for businesses. It allows you to reach a wide audience, connect with your potential customers, and grow your business. Small businesses can take advantage of social media to build a personal connection with customers and interact with them. Larger businesses can build a brand identity using social media and post more lighthearted content than their typical marketing campaigns.

6 Apps to Help You Manage Your Social Media

But it’s not always easy for businesses to implement a social media marketing strategy. For some it’s difficult to develop content, others struggle to keep a good schedule of regular posting. What can a business do to better manage their socials?

There are many applications that can help you to better manage your business’s social media. Apps can help you to streamline tasks, stick to a schedule, and create engaging content. Here are a few types of apps that can help you improve your social media strategy.

1. Design apps

Creating content isn’t easy, but there are many apps that can help you to create content for your social media posts. Some allow you to create your own designs, but most have a variety of templates that you can use to make carousels, videos, and other types of posts. Canva is one of the most popular design apps for social media, and it has a lot of templates for different social media sites so that you can create beautiful posts that capture people’s attention and keep them engaged with your content.

2. Giveaway apps

Giveaways are a great way to engage your social media audience and grow your follower count. But the logistics of a giveaway can be difficult. How do you choose a winner and keep track of entries? Fortunately, with a giveaway app, you can easily set up your giveaway without any hassle. You can choose from different formats for your giveaway, like contests or random draws. Without a giveaway app, it’s almost impossible to do a proper giveaway, so if you’re planning one be sure to check out giveaway app options!

3. Analytics and management apps

There are several social media management apps that are all-in-one, with multiple features to help you manage your socials. They can help you to schedule and design your content, view analytics, and improve your social media strategy. These are extremely helpful to plan out your posts in one place. You’ll also be able to see what’s working and where you need to improve. They can also integrate with multiple apps, so you can do all of your social media planning and scheduling in one place. An all-in-one management app can help you to efficiently plan and execute a great social media marketing strategy.

4. Link apps

Many social apps only let you put one link on your main page or bio. But that doesn’t always work well for every business. Sure, you can link to your websites main page, but you might also want to link to a scheduling app, your other socials, discount codes, or other websites. Link in bio apps can help you to create a landing page for all of your links that you can put in your social media profiles. Your clients will be able to easily access everything you have to offer them, without having to search around your website to find what they’re looking for.

5. Photo editing apps

To make your pictures stand out, sometimes you need to make a few adjustments. With photo editing apps, you can fix bad lighting, edit the background, and add filters. There are plenty of options to choose from, and even if you’re not an expert editor, you can find one that’s easy enough for a beginner to use.

6. Video editing apps

Videos are becoming more important on social media than ever before. Short videos that get to the point and engage your audience are usually the most effective. But in order to create great video content, you need the right tools. Many social networks have in-app tools to create your videos, but that’s not your only option. There are plenty of video editing apps available to help you create amazing content. From filters to text to transitions, video editing apps have all of the features you need to make your videos stand out.

Managing your business’s social media isn’t always easy. But there are many tools available to help you. Design apps can help you design posts that catch people’s eyes and hold their attention. Giveaway apps help you to organize your giveaway without any hassle. Management apps help you to manage all of your socials from one place and schedule your content across different platforms easily. And editing apps help you to create the best pictures and videos for your socials. If you need to improve your social media strategy, use these apps to help you.

iLounge author Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.