So, you’re interested in building a brand around CBD period If you want your business to grow, then it all begins with having a strong online presence. The first step towards this goal is having an optimized website that gets found easily on search engines. This involves creating quality content that people are searching for, getting relevant backlinks through guest posting and resource sharing, optimizing your website for mobile devices, and much more!
Easier said than done. There are some common SEO mistakes that you need to watch out for if you want your business to succeed in the long run. In this article, we will discuss some of the most common SEO mistakes made by companies in the CBD niche so that they can avoid making these same mistakes yourself.
Failure to Perform Keyword Analysis
Keyword analysis is the first step in SEO. It helps you understand what people are searching for and how many searches there are for each query. In its turn, the search volume allows analyzing the competition so that you can focus your efforts on keywords with higher demand.
Keyword research should be performed before optimizing your site or creating content since it can give a good idea of which keywords to target in your marketing strategy. Sometimes, there can be hundreds or thousands of keywords to go through, so it is best to contact a CBD SEO expert to identify those that are valuable to your company. They can also spot gaps in coverage or opportunities where competitors may have missed some important keywords
Low Level of User Experience
User experience is one of the key factors in SEO—it influences Google’s algorithm in multiple ways and has been shown to increase search engine ranking position (SERP). It’s also essential to high conversion rates as it makes the website more usable, which directly correlates with making a profit.
There are two main parts to a website’s user experience: how easy it is to get around, and what the user sees. These are often referred to as ‘navigation’ and ‘content.’
As far as navigation goes, you want your site to be intuitive and easy-to-use. If your site has a lot of pages or menus (like most websites), consider using dropdown menus that expand when you hover over them with your cursor. This way, users don’t have to scroll through all of their options before finding what they need.
For content, try keeping things simple by only including important pieces of information on each page; not every piece of information needs its own page! Your goal should be for users who come across one page on your site to feel like they can understand everything there without having to look at another article or video elsewhere on the same topic.
Not Having a Strategy
You may be wondering what a strategy is, and why you need an SEO strategy for CBD products at all. A strategy is a plan of action that helps you achieve your goals. In this case, your goal is to rank for specific search terms in the CBD niche so that you can market your products and services to the right audience.
Having a good strategy helps stay focused and more productive with your SEO efforts, which means you can get more done in less time with less effort. It also helps avoid making common mistakes that can hurt the rankings or even get banned from Google altogether.
The first step in creating an effective strategy is identifying what your target audience looks like so you know where they hang out online:
- Are they mostly desktop or mobile users? (Mobile traffic will likely be higher if most of your target audience uses smartphones.)
- Do most of them live outside the USA? (If so, then targeting English keywords only won’t do much good.)
Once you have an idea of which keywords are most relevant for your target audience, it’s time to start thinking about how you can go about ranking well for those terms.
Creating a Website Without Mobile Optimization
Today, it’s estimated that over half of all digital traffic comes from mobile devices, and that number will only continue to rise in the years ahead. On top of that, Google uses a mobile-first indexing approach, which means that the mobile experience impacts the ranking of your website heavily.
Mobile optimization isn’t just about making sure your site loads correctly on a phone or tablet—it’s also about creating a user-friendly experience for people using those devices. In other words, visitors should be able to easily navigate through your website on smaller screens without having any trouble with navigation bars or links (which should adapt based on screen size).
Additionally, content must be readable without zooming in or out. Your images should also look crisp when scaled down to fit smaller screens so as not to distort their quality too much (though some softening may be necessary depending on what type of image it is). And finally: if there are any forms required, these must work smoothly across all platforms.
Improper Use of Meta Tags
Meta tags are the code that is used to describe your website. Search engine robots use them to understand what your website is about. Meta tags can also have some impact on how well the website ranks in search results.
The most common mistake people make when using meta tags is using too many of them or using keywords that aren’t related to their site. Search engines will ignore these tags because they can’t tell what they mean, which means they won’t help you rank higher in search results or drive more traffic to your site.
Having Substandard Quality Content
It’s no secret that quality content is extremely important when it comes to SEO. However, many businesses still have a hard time producing top-notch content. This can lead to a few different problems:
First of all, low-quality content can not only hurt your rankings but also leave a bad impression on your readers and potential customers. It can diminish trustworthiness and credibility by creating an unprofessional image for your brand.
Second of all, if you want to rank well in search engines and drive traffic from organic sources then it’s essential that you create high-quality content with keyword optimization as one of its main goals (but not the only one).
Duplicate Content Issues
Duplicate content is one of the biggest problems that can cause your site to rank low on Google. It’s also a problem that you might not even realize exists.
Duplicate content can happen when you create multiple pages with the same or very similar content. For example, if all of your pages have an “about us” section and this section is identical on each page, then there’s a good chance some of those pages will be penalized by search engines for having duplicate content (which means they won’t rank as high). Duplicate content can also happen when you use images or videos on multiple pages without changing the filenames or URL path names—that’s why it’s important to make sure any images are labeled using descriptive alt text so they don’t appear as exact copies in search results.
Poor Backlinking Strategy
Backlinking has been an important part of SEO since the beginning, and it is still one of the most important factors. If you want your site to rank high in search engines, you need a well-thought-out backlinking strategy that includes both on-page and off-page elements.
The best practice for backlinking is to focus on building relationships with authoritative websites in your niche that are relevant to your audience and strive to add value to their content by providing an excellent resource for their readership. Keep in mind that not all links are created equal, so make sure you only choose high-quality sites as part of your network because these links can boost search engine rankings significantly over time if they’re built properly and monitored regularly.
Conclusion
Following the right SEO strategy can help you rank higher in Google and drive more organic traffic to your business. By avoiding these common mistakes, you’ll be well on your way to having an optimized website that will help your business grow.
