The world has changed a lot since the early 2000s as we enter the second half of 2010s the world has become more and more digitized, a lot of companies and startups are coming and disrupting the traditional way of doing business. Uber a company founded in 2009 disrupted the taxi industry, Airbnb is disrupting the hotel industry similarly there are companies around the world that have introduced a new way of doing things, infusing technology into their offerings has made these companies a force to be reckoned with. With Guatrade launching next year, we think that the disruption may have just entered the domain of trading and stock.
Stock trading has been the same since the early 1900s the over-the-counter process with brokers on the floor of wall street making the trades by shouting at each other and writing the trades on a piece of paper. The money being transferred through a bank issued pay order and the brokers taking a hefty commission fee. Well, Guatrade is about to disrupt the whole system. Guatrade is going to offer all the services a traditional broker would, but that too online, so with a touch of a button you would be able to do most of things that a traditional broker would help you to. For example, buy/ sell stocks complete trades and it will also serve as a way for you to see stock quotes in real time instead of getting a message on your phone every 10 minutes. Things are changing and Guatrade is going to change the industry as we know it.
The company has been working for two years to bring the best experience for online trading to the clients. The company has built a whole nexus of suites that will help their clients get the best experience possible, this was thought to be an impossible task, many companies in the financial district of New York have tried to get in on the bandwagon and start working on online trading but most of them have already failed. Mostly because of rushing things, the Guatrade beta has been around for more than a year and the company still isn’t launching the full product because they want it to be the best experience for their clients. You don’t see that in the world of wall street in a world where the companies over promise and under deliver.
The beta is being used by the biggest names in the financial sector, they have been
making sure that everything works for the big launch next year. Within the Beta test of the product the company has signed on more than $200 million worth of clients, mostly from the partners who were just signed on to test the beta and liked it so much they are going to sign the company for all their trading needs. Bloomberg has also applauded the company as they think it is one of the best use cases of their digital terminal.