In today’s fast-paced eCommerce world, Amazon stands as a titan, shaping the future of online shopping. A staggering statistic from Brand Builder University reveals that Amazon generated a whopping $37.7 billion of its 2022 revenue solely from advertising. This figure, up by 21% from 2021, underscores the immense potential and importance of a well-executed PPC strategy. As the platform continues to grow, partnering with the right agency can make all the difference in navigating its complexities.
This listicle is designed to inform businesses about the top 15 Amazon agencies, all highly skilled in formulating and implementing advertising strategies that yield tangible outcomes.
1. NUOPTIMA
Introducing NUOPTIMA, a growth agency truly committed to delivering results. With an impressive 15 years of experience, they specialize in both organic and paid marketing across various platforms, including Google, Twitter, LinkedIn, Facebook, and TikTok. However, their expertise extends beyond that, encompassing:
- SEO
- Content Creation
- Backlink Building
- eCommerce Email
- Amazon PPC
NUOPTIMA is more than just an Amazon agency; they are dedicated business builders who approach marketing with innovative strategies. The agency boasts a team of professionals with diverse backgrounds in digital ads, SEO, venture capital, and investment. This diversity allows clients to access deep, sector-specific expertise that caters to various industries.
Their proficient team also has a proven track record of driving profitable traffic that leads to conversions through the creation of high-quality content. Their success stories, such as helping businesses achieve a 552% increase in traffic and five-fold growth in organic traffic within seven months, stand as a testament to their effectiveness. Furthermore, they possess the knowledge and experience to craft plans tailored to the specific needs of Amazon companies. Instead of mindlessly advertising to new prospects, they focus on attracting customers who are ready to make purchases.
For organizations in search of a responsive group, NUOPTIMA represents an excellent choice. Their outstanding services have earned them numerous accolades, including the Best B2B SEO Campaign 2022 at the UK Search Awards. For more details on services tailored for Amazon companies or to inquire about other offerings like agency acquisition, a call can be booked with their attentive team to kickstart the path to online triumph.
- Headquarters: London, UK
- Founded: 2020
- Email Address: [email protected]
- Website: www.nuoptima.com
- Phone Number: N/A
- Address: 1 Beauchamp Court, 10 Victors Way, Barnet, London, EN5 5TZ, UK
- Specialization: SEO, Backlink Building, B2B, B2C, SaaS, Content Writing and Creation, PPC, eCommerce Email Marketing, SEO for eCommerce Platforms, Amazon Marketing, Google Ads, LinkedIn Ads and Shopify SEO
- Clients: Microminder, Quolum, Bonnet, FUL, Eden Data
2. SmartSites
Amazon has over 197 million people visit it monthly. To tap into this vast audience, SmartSites offers brands assistance with a range of ad types, including sponsored products, display, video, and custom ads. These diverse ad formats not only boost visibility but can also direct users to a brand’s website.
In addition to this, they offer other services, including PPC ads, helping reduce clients’ ACoS, crafting brand-centric experiences, and promoting FBA products. Their knowledge of how to use the site comes from comprehensive data analysis, which they use to augment their customers’ market shares. Moreover, the company has helped a variety of clients boost their revenue in their half-decade of existence, including emerging brands and established companies.
- Headquarters: Brampton, Canada
- Founded: 2017
- Email: [email protected]
- Website Address: https://sequencecommerce.com/
- Phone Number: +1 647-496-5567
- Address: 108 Summerlea Rd, Brampton, ON L6T 4X3, Canada
- Specialization: Digital Marketing Agency, Web Design, Website Development, SEO, PPC, Search Engine Marketing, Conversion Rate Optimization, Facebook Ads, and Email Marketing
- Clients: Joe Boxer, Stone Bridge Imports, GoodSnacks
3. Rise Interactive
Rise Interactive’s approach to Amazon advertising prioritizes maximizing the return on every dollar spent. They achieve this by crafting a tailored mix of products and ad spending. This involves a deep dive into margin data analysis and the formulation of effective promotional strategies. At the heart of their system lies the customer. Hence, by consistently refining brand messaging, they can assist you in connecting with your ideal audience.
Rise Interactive also helps optimize product listings by refining product titles, descriptions, images, and backend search terms to align with consumer behavior and preferences. This ensures that brands can effectively tell their story and get more eyes on their goods.
- Headquarters: Chicago, Illinois, USA
- Founded: 2004
- Email Address: [email protected]
- Website: https://www.riseinteractive.com/
- Contact: +1 312-281-9933
- Address: One South Wacker Drive, Suite 300, Chicago, IL 60606, USA
- Specialization: Search Marketing, Social Media, Display Advertising, Affiliate Marketing, Email Marketing, and Web Analytics
- Clients: StarTech, Ulta Beauty, Nicklaus Children’s Hospital
4. Thrive Internet Marketing Agency
With the rise of Amazon, having an effective SEO strategy for listings is crucial for companies aiming to improve their sales on the forum. To this end, Thrive Internet Marketing Agency’s SEO services focus on both the granular details and the broader methodology to ensure businesses can effectively leverage the vast potential of the eCommerce platform.
They can help new brands in a range of ways:
- Account Setup: They assist clients in setting up their seller accounts by collaborating with an agent to input products and establish an inbound shipping plan.
- Brand Setup: They aid businesses in setting up their brand registry, which not only makes them eligible for A+ branded content but also ensures protection for their trademarked products.
- Account Audit: They identify potential issues, evaluate the quality of listings and campaigns, and formulate a detailed plan to enhance product sales.
Furthermore, Thrive employs third-party tools designed to automate the process of soliciting ratings and reviews while ensuring full compliance with Amazon’s policies. This method streamlines and simplifies the task of gathering valuable feedback from customers, contributing to a more efficient and effective review management process.
- Headquarters: Arlington, Texas, USA
- Founded: 2005
- Email Address: [email protected]
- Website: https://www.thriveagency.com
- Phone Number: +1 866-908-4748
- Address: 4600 Park Springs Blvd Suite 100, Arlington, TX, 76017, USA
- Specialization: Web Design, Social Media Marketing, Content Writing, eCommerce Optimization, Email Marketing, SEO, WordPress, PPC Management, Google Analytics Certified, Google Adwords Certified, Local SEO, Amazon Marketing, Reputation Management, and Digital Marketing
- Clients: The Farah Law Firm, Max Mechanical, Quick Roofing
5. Amazon Growth Labs
While some agencies specialize in one particular area, for example, PPC ads, some are more general and aim to assist brands with their entire Amazon experience. One such group is Amazon Growth Labs, whose approach is rooted in an understanding of the platform’s ecosystem.
Recognizing that no single tool can capture the entirety of Amazon’s vast marketplace, they harness insights from platforms such as Helium 10, Zon Guru, and Jungle Scout. Moreover, through A/B testing, they scientifically test different listing elements to determine the most effective combinations. They also utilize exclusive polls, tapping into a network of over 1000 members to gather real-world perceptions and preferences, which aids in refining listing visuals.
- Headquarters: Culver City, California, USA
- Founded: N/A
- Email Address: [email protected]
- Website: https://www.amazongrowthlab.com/
- Contact: +1 310-773-4805
- Address: 4037 Lafayette Place, Culver City, CA, 90232, USA
- Specialization: Amazon, PPC, Listing Optimization, A/B Split Testing, Brand Analysis
- Clients: Lume Deoderant, FreshCap
6. Charmac
Primarily focusing on account management for Amazon, Charmac might be the right choice for newer or less-experienced brands who are seeking assistance in navigating the intricate process of establishing their presence on the platform.
More specifically, they provide the following services:
- Total Channel Supervision: Charmac takes on the responsibility of managing day-to-day operations, like customer engagement, forecasting, and case management. This allows brands to concentrate on other vital aspects of their business without the hassle of daily maintenance.
- Content Creation: They offer services ranging from crafting page copy to designing infographics.
- Real-Time Account Monitoring: They employ software that continuously monitors product pages and overall seller accounts on Amazon, ensuring changes are quickly addressed.
As their primary focus is management, they can also assist businesses with Amazon’s Brand Registry. Whether it’s the registration of trademarks, enforcement of intellectual property rights, or ensuring brand authenticity on Amazon, their expertise can prove invaluable.
- Headquarters: Chicago, Illinois, USA
- Founded: 2014
- Email Address: [email protected]
- Website: https://www.charmac.com/
- Contact: +1 800-915-5475
- Address: 318 W Adams, Suite 1600, Chicago, IL 60606
- Specialization: Selling on Amazon, FBA, Amazon Seller Central, Amazon Account Management, Amazon Advertising, and Sponsored Brands
- Clients: A-Champs, Packer’s Pine, Garlic Expressions
7. Laser Sight Digital
Offering support for brands on Walmart, Google, Facebook, and Amazon is Laser Sight Digital. This remote-based agency is a verified Amazon Ads Partner Network Agency that has 11 years of experience under its belt.
Over this time, they have managed around $40 million in ad budgets and have worked with a range of clients in various industries, such as the home and kitchen market and home decor sector. Their approach to Amazon is based on their modus operandi of building robust PPC campaigns to bolster a brand’s performance in the marketplace. Moreover, ensuring that your good has quality feedback is essential in this day and age, and as such, Laser Sight Digital attempts to manage customer response and ensure that your product is well-represented.
- Headquarters: N/A
- Founded: 2013
- Email Address: [email protected]
- Website: https://lasersightdigital.com/
- Contact: +1 206-651-5360
- Address: N/A
- Specialization: Sales Funnels, Consultation, Internet Marketing, Amazon PPC, Google AdWords, Paid Search, Digital Marketing, and Amazon Attribution
- Clients: DKB Brands, River Birch Candle, Inspired Products
8. BellaVix
BellaVix’s primary goal is to systematically multiply sales for their clients largely on platforms like Walmart and Amazon. The agency offers a range of services, including vendor and seller central and product launch support.
They utilize sponsored ads to enhance product discoverability through keyword matching. By leveraging both automatic and manual campaigns, they can discover and control the keywords they bid on. Their unique “user intent funnel” strategy values each search term based on its position in the customer’s shopping journey, ensuring efficient budget utilization. Combining this with analytics is essential, so they heavily rely on key metrics such as add-to-cart rates, total purchases, and units sold.
- Headquarters: Cary, North Carolina, USA
- Founded: 2018
- Email: [email protected]
- Website Address: https://www.bellavix.com/
- Phone Number: +1 860-307-9944
- Address: 954 High House Rd, Suite 3003, Cary, NC 27513, US
- Specialization: Amazon Marketing Services, FBA Management, Amazon Advertising, Marketplace Management, Amazon Consulting, and Walmart Seller Consulting
- Clients: Corelle, Outward Hound, CorningWare
9. Lezzat
Most agencies are run by experts in the field whose experience comes from managing their clients’ businesses. However, Lezzat is founded and run by Amazon sellers, which means they understand the intricacies and challenges of running a storefront on the platform. They offer services that cater to various stages of a product’s lifecycle, from its launch phase to optimizing ACoS. Essentially, they strive to enhance visibility, analyze existing campaigns, and position businesses for growth.
One area they focus on is the design and perfection of storefronts. A well-designed storefront is crucial for brand representation and customer engagement. Hence, Lezzat focuses on different aspects, such as design work and professional photographs, which can help make your products more identifiable to your target audience.
- Headquarters: Reading, UK
- Founded: 2018
- Email Address: [email protected]
- Website: https://www.lezzat.co.uk/
- Contact: +44 01158 883138
- Address: 73 Wolseley Street, Reading, Berkshire RG16AZ, GB
- Specialization: Amazon Marketing, PPC, Esty Marketing, eBay Marketing, Amazon Advertising, Amazon Seller Central, and eCommerce Strategy
- Clients: JetFuel, EMF Protection, BazookaGoal
10. Nuanced Media
Originating from a B2B marketing and web design background, Nuanced Media shifted its focus to eCommerce, tapping into the expansive online sales market. They offer a range of services, including the following:
- Holistic eCommerce Strategy: The agency helps clients build a unified online presence for sustained digital growth, fostering strong customer relationships and promotional campaigns.
- User-Focused Website Design: The team emphasizes user experience by designing websites with easy navigation and smooth checkout. Plus, the mobile-responsive designs guarantee a uniform browsing experience on various devices.
- Optimization and Account Management: Handling everything from inventory to performance monitoring, they ensure products thrive on Amazon.
Nuanced Media has facilitated its many clients in achieving digital success. For instance, they helped a client secure $18M in sales in just six weeks. Their client list boasts names like Dollar Shave Club and True Citrus.
- Headquarters: Tucson, Arizona, USA
- Founded: 2010
- Email Address: [email protected]
- Website: nuancedmedia.com
- Phone Number: +1 520-441-3131
- Address: 100 N Stone Ave Suite 305, Tucson, AZ 85701, USA
- Specialization: Website Development, SEO, Social Media Marketing, eCommerce Consulting, Amazon DSP, Influencer Marketing, and Affiliate Marketing
- Clients: Studio 71, Nurture Smart, Crystal Impressions
11. AmpliSell
After successfully using the marketplace for their products, AmpliSell decided to use this experience to help other companies face the challenges of the ever-evolving Amazon marketplace.
Hence, AmpliSell provides most of the services a seller on the platform usually needs, including:
- Paid Advertising
- SEO
- Content Creation and Optimization
- Account Health Management
- Inventory Management
- Creative Services
Plus, AmpliSell integrates AI technology with human expertise, ensuring that ads are not only optimized but also deliver a high return on investment. Moreover, with a track record, including managing over $80 million in lifetime revenue, launching over 1,000 products on Amazon, and assisting more than 100 eCommerce leaders, they are well positioned in the industry.
- Headquarters: Chicago, Illinois, USA
- Founded: 2017
- Email Address: [email protected]
- Website: https://www.amplisell.com/
- Contact: +1 205-915-1089
- Address: 222 Merchandise Mart Plaza, Suite 1212, Chicago, Illinois 60654, USA
- Specialization: Full-Service Management, Advertising, Amazon, Inventory Management, Creative Services
- Clients: Altus Brands, Autie Nono’s, DC Sports
12. eAccountable
Boasting a track record of managing over $200 million annually, with an advertising expenditure surpassing $15 million, eAccountable has experience placing products at the pinnacle of the first page on internet marketplaces, including Amazon, Walmart, eBay, and Target. This has translated into an impressive average revenue growth of +80% year-over-year for their clients.
They offer a fairly comprehensive line of support, encompassing the following:
- Launch: They help introduce new products into the Amazon ecosystem.
- Account Management: The company offers a dedicated team that manages clients’ accounts.
- Creative Services: They focus on content optimization, incorporating SEO techniques.
- Customer Acquisition: The agency develops strategies aimed at both attracting new customers and encouraging repeat purchases to achieve sales goals.
One example of their work is their business with Fiber Cables Direct, a B2B fiber optic cable seller. Faced with challenges related to FBA storage, eAccountable identified and rectified inefficiencies in their inventory. The result was a +1,360% increase in stock, a $60k revenue boost, and an uptick in orders within a month.
- Headquarters: Denver, Colorado, USA
- Founded: 2001
- Email Address: [email protected]
- Website: https://www.eaccountable.com/
- Contact: +1 866-209-0669
- Address: 205 Detroit Street, Suite 600, Denver, CO 80206, USA
- Specialization: Affiliate Marketing, Affiliate Program Management, Online Marketing, Digital Marketing Strategy, Digital Agency, Paid Search, Amazon Selling, Amazon Marketing, Market Research, and Paid Social
- Clients: BannerBuzz, Driftaway Coffee, Fiber Cables Direct
13. Disruptive Advertising
Disruptive Advertising believes that while metrics like ACoS and ROAS are essential, the ultimate measure of an agency’s effectiveness is the growth in revenue it brings to its clients. They provide support for various eCommerce platforms, including Google, Facebook, and Amazon.
Disruptive’s approach is rooted in data. They begin by analyzing both the SEO and PPC elements of a client’s product listings to understand what’s working and what can be improved. Based on this analysis, they develop and optimize campaigns. They design campaigns to enhance organic listing rankings, CTR, and conversion rates. The agency also emphasizes the importance of testing and optimization, understanding that not all tests will yield positive results, but each one provides valuable insights into consumer behavior.
- Headquarters: Pleasant Grove, Utah, USA
- Founded: 2012
- Email Address: [email protected]
- Website: https://disruptiveadvertising.com/
- Phone Number: +1 877-956-7510
- Address: 1064 N County Blvd, Ste 400, Pleasant Grove, UT 84062, USA
- Specialization: Paid Search Advertising, Site Testing and Optimization, Facebook Advertising, AdWords Audits, Adobe Analytics, Display Advertising, and Google Analytics
- Clients: SmartSearch, KPMG Spark, United Vein Centers
14. Best Seller Hunter
With an impressive history, Best Seller Hunter has been in the Amazon marketing domain for over seven years, during which they’ve managed to effectively utilize an advertising budget of over $56 million. Their expertise has led to the success of over 130 brands, managing an annual revenue of $491 million, and overseeing more than 220 Amazon accounts.
They have a pretty impressive record in the industry, with a TACoS of 11%. Their client retention rate averages 21 months, suggesting a high level of satisfaction among their clientele. Importantly, they also maintain compliance with important guidelines. More specifically, for Best Seller Hunter, maintaining compliance with Amazon’s policies means that they don’t just aim for short-term gains; they prioritize building a sustainable and trustworthy brand.
- Headquarters: St Petersburg, Florida, USA
- Founded: 2018
- Email Address: [email protected]
- Website: https://bestsellerhunter.com/
- Contact: +1 877-416-4840
- Address: 7901 4th Street, St. Petersburg, FL 33702, USA
- Specialization: Amazon PPC, DSP, External Traffic, Audit, Content Creation, Influence Marketing
- Clients: N/A
15. Unitix
The final agency on this list is Unitix, which has over six years of experience in the Amazon marketplace. Their team comprises PPC experts from various platforms, including Google, Facebook, and Bing.
Their services include the following:
- PPC Management: They manage and optimize PPC campaigns, which has led to 90% of their customers achieving a better ACoS.
- Bids and Profitability: Through continuous work on listings, eliminating irrelevant keywords, and bid optimization, they’ve generated an average of 113% additional sales for their clients.
- Growth Management: They attempt to achieve a balance between PPC and organic sales, aiming for a 20% PPC and 80% organic ratio.
Beyond Amazon, Unitix understands the value of external traffic sources. To this end, they harness traffic from search engines and social networks, which the platform rewards, leading to enhanced positions.
- Headquarters: Kiev, Ukraine
- Founded: 2016
- Email Address: [email protected]
- Website: https://unitix.pro/
- Phone Number: N/A
- Address: 2V, Nikolsko-Slobodskaya, Kiev, Kiev 02002, Ukraine
- Specialization: Amazon PPC, Organic Sales, Amazon FBA, and Amazon PL
- Clients: Trackimo, Elementum, 5 Stars United
Conclusion
The numbers don’t lie. Amazon is not only growing but is also becoming a dominant force in the digital advertising landscape. As more big-name brands flock to the platform, the competition intensifies, making it imperative for sellers to have a robust PPC strategy in place. By collaborating with a top-tier agency, businesses can harness the platform’s full potential, ensuring they stay ahead of the curve and maximize their ROI. As we move forward, the right agency partnership will be the linchpin for success in the ever-evolving world of the Amazon marketplace.
