A digital signage display system uses video content to provide visual information related to marketing, branding, sales, safety and other relevant topics. In addition, digital signage allows for displays and messages to be updated automatically by related software. This allows for change over time or scene changes with minimal effort. Digital signs are typically seen on the exterior of an establishment or in large public spaces like malls, frequently showcasing company logos on the sign face and providing current events information such as weather forecasts or advertisements for upcoming events at the same venue.
Digital signage can keep people informed in a controlled environment and can also be used to provide entertainment.
For example, screens in an elevator might show a video advertisement while the elevator is being used, while they might show architectural details on display during non-peak times. Changing images displayed on the signs are typically accompanied by sound effects such as music but can also include other types of noise such as recorded voices or sounds. a digital signage display system is powered by computer systems, connected either through wired or wireless networks and encoded with content for automatic playback. Each sign has current and relevant information available when needed.
Why do we use digital signage?
Digital signage presents information in a hands-free and interactive way that greatly aids sales and marketing efforts. Digital signage also promotes a brand image by displaying company logos while making it easier to access relevant information at any time of day or night. In addition, digital signs provide facilities with the ability to update content rapidly and automatically, reducing the effort required by facility staff and aiding them in delivering information accurately and effectively.
What are the advantages of having a digital sign system?
Benefits of digital signage include the ability to create a more engaging environment in which to provide information and interact with customers and make updates to large-screen displays for both internal and external needs. The use of digital signage also allows for easy installation in areas that might not be suitable for traditional signage with long cables, making this media more accessible. It also allows employees who might not be computer-literate users to benefit from the system by allowing them to access or update the content.
What are some uses or examples of digital signage?
Examples of digital signage include billboards, interior/exterior displays (such as in elevators), vehicle displays (such as at bus stops), and museum information touch screens. Especially in the case of billboards and other large exterior displays, it is essential to ensure image quality and color accuracy when updating information. Also, changing images that are frequently changing, such as current advertisements or seasonal messages, should be done through a changeover process that is both efficient and streamlined.
What kinds of assistive technology can be used with digital signage?
Assistive technology can allow for an easier way to access information through digital signs and include text-to-speech software or a JAWS display. Text to speech software converts the text on display into voice messages, which visually impaired people can then read. JAWS displays makeup to four lines of text available on an LCD screen at a time and constantly moves, allowing for quick access to menus of many types.
What are programming languages used for digital signage?
Programming languages used for digital signage include HTML, Java, C++ and other visual programming languages. Additionally, some programming languages used for creating programs for digital signage include Flash and ActionScript, Oracle’s Java Server Pages (JSP) and Sun Microsystems’ JavaServer Pages (JSP) language. The choice of a programming language depends mainly on the type of content being displayed and the needs of the end-user or client.
How can liquid crystal displays be integrated into a digital sign?
LCDs can function to display and update images onto a screen of any size. This makes them an integral part of digital signage as they can be used to display any visual information, such as advertising, safety messages and logos. LCDs also save space on the sign itself and require less energy than other options, such as neon signs or video screens.
How are digital signs controlled?
Digital signs are controlled by software that uses digital storage for storing data and media content. These signs have programmable memory controllers that use software to control digital signage content by turning on, turning off or moving displays, saving power and using a minimal amount of resources for operation. In addition, operators can update the content by adding or removing images, using a programming language, and controlling how often the content is set to play.