There’s no doubt that Asia is a growing market that’s ripe for business. Entrepreneurs can set up an e-commerce store, blog or start an affiliate marketing network to establish a presence in the continent and as a way to make money.

Doing Business in Asia? Advantages of Hosting in Thailand

First, you’ll need a website that’s self-hosted and has the right aspects, depending on what you want to sell. Then, decisions on design, functionality and content, including SEO and marketing campaigns are next. One thing you shouldn’t forget is where you’ll want to host the actual site.

To this end you will need the services of a good web hosting company. In your research, you’ll find that there will be two options- a global server or a local one. If you’ll be operating mostly in Thailand or the surrounding countries, then you’ll definitely need to consider a Thailand web hosting service.

Local Loads Faster

It may be more convenient to choose a webhosting company that has a global presence, but physical location plays a huge role in how speedy your website is. Simply put, the closer the servers the faster the response time. Your audience in Asia will enjoy faster page loading times when the host is located in Thailand, compared to when it’s located in Europe or the U.S.

In today’s world, slow-loading and clunky websites are quickly passed in favor of speedier sites. People don’t have the patience to wait 8 or 10 seconds to get to where they need to go- they’ll quickly exit your site and go to the competition. This means your website passes on an opportunity to make a sale or acquire an audience for brand recognition.

Thai web hosting sometimes provide faster bandwidth and a host of local features that beat other Asian countries. With an excellent marketing strategy, a strong online presence and choosing to get local hosting, you’ll have a higher chance of success in your online endeavor.

Local Is More Cost-Effective

Put global hosting and local servers in a side by side comparison and you’ll find that local gets the edge when it comes to pricing. Big name hosting often have higher overheads in business operating costs and taxation, and will often pass it on to their subscribers.

Hosting companies in Thailand have no such hangups, and you can get good deals on stable bandwidth and storage solutions. If the subscription costs come to equal terms, remember that local servers perform that much faster, especially if your audience is physically located nearby or in the same country. You’ll be able to enjoy a more responsive host, and therefore can accommodate more visitors in any given day.

The key is to choose a hosting service that offers reasonable prices without compromising service and uptime. Having your website online 99 percent of the time is an absolute must if you want to succeed. High fees doesn’t necessarily equal good service- sometimes it’s the exact opposite.

Less headaches and better customer service equal more time to actually growing your online business and focusing on your customers. Local hosting gives you exactly that, and more!

iLounge author Lucy Bennett

Lucy Bennett is a Contributing Editor at iLounge. She has been writing about Apple and technology for over six years. Prior to joining iLounge, Lucy worked as a writer for several online publications.